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Communication Quarterly Volume 60, 2012 - Issue 2
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Original Articles

A Test of Competing Hypotheses of the Effects of Mood on Persuasion

John Banas Department of Communication, University of OklahomaCorrespondence[email protected]
,
Monique Mitchell Turner Department of Prevention and Community Health, George Washington University; Department of Prevention and Community Health, George Washington University
&
Hillary Shulman Department of Speech Communication, North Central College
Pages 143-164 | Published online: 08 May 2012

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Hyeseung Koh. (2023) Did You Say [Obscenity] Forget about It?: Examining the Joint Effect of Nostalgia Appeals and Product Types on Receivers’ Purchase Intention Based on Heuristic-Systematic Model (HSM). Journal of Promotion Management 29:1, pages 45-76.
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Monique Mitchell Turner, Amanda Mabry-Flynn, Hongmei Shen, Hua Jiang, Vanessa Boudewyns & David Payne. (2018) The Effects of Guilt-Appeal Intensity on Persuasive and Emotional Outcomes: The Moderating Role of Sponsor Motive. Journal of Nonprofit & Public Sector Marketing 30:2, pages 134-150.
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Articles from other publishers (1)

Christopher J. Carpenter. (2015) A Meta-Analysis of the ELM's Argument Quality × Processing Type Predictions. Human Communication Research 41:4, pages 501-534.
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