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Original Articles

Motivating Emergency Preparedness Behaviors: The Differential Effects of Guilt Appeals and Actually Anticipating Guilty Feelings

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Pages 545-559 | Published online: 11 Sep 2012

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (8)

Ann Kronrod, Amir Grinstein & Kerem Shuval. (2022) Think positive! Emotional response to assertiveness in positive and negative language promoting preventive health behaviors. Psychology & Health 37:11, pages 1309-1326.
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Monique Turner & Stephen Rains. (2021) Guilt Appeals in Persuasive Communication: A Meta-Analytic Review. Communication Studies 72:4, pages 684-700.
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Bradley J. Adame & Steven R. Corman. (2019) Vested Interests and Perceived Risk of Concussion Consequences among Power-5 College Athletes. Health Communication 34:13, pages 1673-1682.
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Monique Mitchell Turner, Amanda Mabry-Flynn, Hongmei Shen, Hua Jiang, Vanessa Boudewyns & David Payne. (2018) The Effects of Guilt-Appeal Intensity on Persuasive and Emotional Outcomes: The Moderating Role of Sponsor Motive. Journal of Nonprofit & Public Sector Marketing 30:2, pages 134-150.
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Bradley J. Adame & Claude H. Miller. (2015) Vested Interest, Disaster Preparedness, and Strategic Campaign Message Design. Health Communication 30:3, pages 271-281.
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Articles from other publishers (23)

Bingjing Mao, Nicholas Carcioppolo, Shiyun Tian & Tyler R. Harrison. (2023) Adding hope to mitigate defensive responses: the effect of guilt+hope appeals in road safety campaigns. Journal of Social Marketing 14:1, pages 52-72.
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Willow Forsyth, Tim Roberts & Graham Brewer. (2023) Conceptualising risk communication barriers to household flood preparedness. Urban Governance 3:2, pages 116-129.
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Xiao Gu, Bojan Obrenovic & Wei Fu. (2023) Empirical Study on Social Media Exposure and Fear as Drivers of Anxiety and Depression during the COVID-19 Pandemic. Sustainability 15:6, pages 5312.
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Huiyun Zhu. (2022) Interplay between Discrete Emotions and Preventive Behavior in Health Crises: Big Data Analysis of COVID-19. International Journal of Environmental Research and Public Health 19:24, pages 16407.
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Erin B. Hester, Bobi Ivanov, Kimberly A. Parker & Mehroz Sajjad. 2022. Communication and Catastrophic Events. Communication and Catastrophic Events 65 83 .
Foued Maaoui, Imen Moumni, France Arboix-Calas, Ines Safra & Samia Menif. (2022) Emotional and behavioral attitudes of Tunisian youth towards childhood leukemia: health education and primary prevention in perspective. BMC Public Health 22:1.
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Karen Renaud, Rosalind Searle & Marc Dupuis. (2022) Cybersecurity Regrets: I’ve had a few.... Je Ne Regrette. Cybersecurity Regrets: I’ve had a few.... Je Ne Regrette.
Monique Mitchell Turner, Hyesun Choung, Quoc-Ha Hannah Mai Bui, Paige Beck & Hera Ashraf. (2022) Reversing the Antibiotic Resistance “Yelp Effect” Through the Use of Emotionally Framed Responses to Negative Reviews of Providers: Questionnaire Study. JMIR Formative Research 6:3, pages e26122.
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Argho Bandyopadhyay, Felix Septianto & Kaushalya Nallaperuma. (2021) How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers’ mindset. Journal of Retailing and Consumer Services 62, pages 102671.
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Yung-Kun Sung, Hsin-Hui “Sunny” Hu & Brian King. (2021) Restaurant preventive behaviors and the role of media during a pandemic. International Journal of Hospitality Management 95, pages 102906.
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Alix Bigot, Emilie Banse, Aline Cordonnier & Olivier Luminet. (2021) Sociodemographic, Cognitive, and Emotional Determinants of Two Health Behaviors during SARS-CoV-2 Outbreak: An Online Study among French-Speaking Belgian Responders during the Spring Lockdown. Psychologica Belgica 61:1, pages 63-78.
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Diana Tsoy, Tanin Tirasawasdichai & Konstantin Ivanovich Kurpayanidi. (2021) Role of Social Media in Shaping Public Risk Perception during COVID-19 Pandemic: A Theoretical Review. THE INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 7:2, pages 35-41.
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Hoang Sinh NguyenDaniel Laufer & Krisjanous Jayne. (2021) The Effectiveness of Guilt and Shame Appeals on Health Communications: The Moderating Role of Self-construal and Personal Cultural Orientation. Australasian Marketing Journal 28:4, pages 310-324.
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Liqun Liu, Jingzhong Xie, Ke Li & Suhe Ji. (2020) Exploring How Media Influence Preventive Behavior and Excessive Preventive Intention during the COVID-19 Pandemic in China. International Journal of Environmental Research and Public Health 17:21, pages 7990.
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Elena Bessarabova, John A. Banas & Daniel R. Bernard. 2020. The Handbook of Applied Communication Research. The Handbook of Applied Communication Research 103 122 .
Sijing Chen, Jin Mao, Gang Li, Chao Ma & Yujie Cao. (2020) Uncovering sentiment and retweet patterns of disaster-related tweets from a spatiotemporal perspective – A case study of Hurricane Harvey. Telematics and Informatics 47, pages 101326.
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Bradley J. Adame. (2018) The persuasive efficacy of real versus salient hazard scenarios in motivating citizen-level hazard preparedness. International Journal of Disaster Risk Reduction 31, pages 292-301.
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Christofer Skurka, Brian L. Quick, Tobias Reynolds-Tylus, Todd Short & Ann L. Bryan. (2018) An evaluation of a college campus emergency preparedness intervention. Journal of Safety Research 65, pages 67-72.
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Amir Grinstein & Ann Kronrod. (2016) Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors. Journal of Marketing Research 53:3, pages 433-441.
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J. Brian Houston, Jennifer First, Matthew L. Spialek, Mary E. Sorenson & Megan Koch. (2016) Public Disaster Communication and Child and Family Disaster Mental Health: a Review of Theoretical Frameworks and Empirical Evidence. Current Psychiatry Reports 18:6.
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Claudia Amonini, Simone Pettigrew & Cassandra Clayforth. (2015) The potential of shame as a message appeal in antismoking television advertisements. Tobacco Control 24:5, pages 436-441.
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Brian L. Quick, Jennifer A. Kam, Susan E. Morgan, Claudia A. Montero Liberona & Rebecca A. Smith. (2015) Prospect Theory, Discrete Emotions, and Freedom Threats: An Extension of Psychological Reactance Theory. Journal of Communication 65:1, pages 40-61.
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Himanshu Grover. (2022) Public Risk Perception of Covid Transmission and Support for Smart Growth Policies in Seattle Metro Region. SSRN Electronic Journal.
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