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Communication Quarterly Volume 30, 1982 - Issue 1
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Reagan's and carter's ad men review the 1980 television campaigns

L. Patrick Devlin Professor and Chairman of the Department of Speech Communication, University of Rhode Island, Kingston, RI, 02881
Pages 3-12 | Published online: 21 May 2009

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Read on this site (4)

Lori Melton McKinnon & Lynda Lee Kaid. (1999) Exposing negative campaigning or enhancing advertising effects: An experimental study of adwatch effects on voters' evaluations of candidates and their ads. Journal of Applied Communication Research 27:3, pages 217-236.
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LarryN. Landrum. (1985) Recent Work in Genre. Journal of Popular Film and Television 13:3, pages 151-158.
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StevenR. Brydon. (1985) The two faces of Jimmy Carter: The transformation of a presidential debater, 1976 and 1980. Central States Speech Journal 36:3, pages 138-151.
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MartinJ. Medhurst. (1982) The sword of division: A reply to Brummett and Warnick. Western Journal of Speech Communication 46:4, pages 383-390.
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Articles from other publishers (2)

P David Marshall & Joanne MorrealeP David Marshall & Joanne Morreale. 2018. Advertising and Promotional Culture. Advertising and Promotional Culture 149 172 .
David M. Reid. (1988) Marketing the Political Product. European Journal of Marketing 22:9, pages 34-47.
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