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Original Articles

An analysis of verbal language in Saturday morning children's programs

Pages 210-216 | Published online: 21 May 2009

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Read on this site (2)

Lois L. Blosser & Gary W. Selnow. (1987) Problems and Problem-resolution Structure of Television Advertisements. International Journal of Advertising 6:1, pages 73-80.
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Articles from other publishers (2)

JULIA MARLOWE, GARY SELNOW & LOIS BLOSSER. (2005) A Content Analysis of Problem‐Resolution Appeals in Television Commercials. Journal of Consumer Affairs 23:1, pages 175-194.
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Gary W. Selnow. (1986) Solving Problems on Prime-Time Television. Journal of Communication 36:2, pages 63-72.
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