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Original Articles

A comparison of the persuasive effectiveness of qualitative versus quantitative evidence: A test of explanatory hypotheses

Pages 40-50 | Published online: 21 May 2009

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Read on this site (20)

Stephen C. Nettelhorst, Eu Gene Chin, Lesly R. Krome & D’Arcy J. Reynolds$suffix/text()$suffix/text(). (2019) Change My Mind: The Impact of Online Client Ratings and Reviews on Perceptions of Therapists. Journal of Consumer Health on the Internet 23:3, pages 227-248.
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German Neubaum & Nicole C. Krämer. (2015) Let’s Blog About Health! Exploring the Persuasiveness of a Personal HIV Blog Compared to an Institutional HIV Website. Health Communication 30:9, pages 872-883.
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Simon Zebregs, Bas van den Putte, Peter Neijens & Anneke de Graaf. (2015) The Differential Impact of Statistical and Narrative Evidence on Beliefs, Attitude, and Intention: A Meta-Analysis. Health Communication 30:3, pages 282-289.
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Bing Han & Edward L. Fink. (2012) How Do Statistical and Narrative Evidence Affect Persuasion?: The Role of Evidentiary Features. Argumentation and Advocacy 49:1, pages 39-58.
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Kathryn Greene, Shelly Campo & SmitaC. Banerjee. (2010) Comparing Normative, Anecdotal, and Statistical Risk Evidence to Discourage Tanning Bed Use. Communication Quarterly 58:2, pages 111-132.
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Abby Lynn Gold, ElisiaL. Cohen & Michelle Shumate. (2008) Proscriptive Models and Evidence in Antismoking Advertising. Health Communication 23:3, pages 259-269.
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Keith Weber, MatthewM. Martin, Members of COMM 401 & Michael Corrigan. (2006) Creating Persuasive Messages Advocating Organ Donation. Communication Quarterly 54:1, pages 67-87.
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M. Sean Limon & DeanC. Kazoleas. (2004) A comparison of exemplar and statistical evidence in reducing counter‐arguments and responses to a message. Communication Research Reports 21:3, pages 291-298.
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Lisa L. Massi Lindsey & Kimo Ah Yun. (2003) Examining the persuasive effect of statistical messages: A test of mediating relationships. Communication Studies 54:3, pages 306-321.
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FranklinJ. Boster, KenzieA. Cameron, Shelly Campo, Wen‐Ying Liu, JanetK. Lillie, EstherM. Baker & Kimo Ah Yun. (2000) The persuasive effects of statistical evidence in the presence of exemplars. Communication Studies 51:3, pages 296-306.
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JeniferE. Kopfman, SandiW. Smith, JamesK. Ah Yun & Annemarie Hodges. (1998) Affective and cognitive reactions to narrative versus statistical evidence organ donation messages. Journal of Applied Communication Research 26:3, pages 279-300.
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Mike Allen & RaymondW. Preiss. (1997) Comparing the persuasiveness of narrative and statistical evidence using meta‐analysis. Communication Research Reports 14:2, pages 125-131.
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E. James Baesler. (1997) Persuasive Effects of Story and Statistical Evidence. Argumentation and Advocacy 33:4, pages 170-175.
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Articles from other publishers (34)

Jenny Nissel & Jacqueline D. Woolley. (2024) Anecdata: children’s and adults’ evaluation of anecdotal and statistical evidence. Frontiers in Developmental Psychology 2.
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Stephanie Jean Tsang, Jingwei Zheng, Wenshu Li & Mistura Adebusola Salaudeen. (2023) An experimental study of the effectiveness of fact checks: interplay of evidence type, veracity and news agreement. Online Information Review 47:7, pages 1415-1429.
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Nasrin Ash’ari, Elyas Barabadi & Majid Elahi Shirvan. (2023) The rhetorical organization of discussions sections of qualitative research articles in Applied Linguistics and the use of meta-discourse markers. Journal of English for Academic Purposes 66, pages 101310.
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Phebian L. Davis, Denise Dickins, Julia L. Higgs & Joseph Reid. (2023) Microaggressions in the Accounting Academy: The Black Experience. Journal of Business Ethics.
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Jens Eger, Sebastian H. Schneider, Martin Bruder & Solveig H. Gleser. (2022) Does Evidence Matter? The Impact of Evidence Regarding Aid Effectiveness on Attitudes Towards Aid. The European Journal of Development Research 35:5, pages 1149-1172.
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Wei Li, Dongshan Yang & Yuxin Sun. (2023) Analysis of text factors impacting donation behavior in public welfare crowdfunding projects. Human Systems Management 42:1, pages 1-13.
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Andrea Kampmann & Burkhard Pedell. (2022) Using Storytelling to Promote Organizational Resilience: An Experimental Study of Different Forms of Risk Communication. Schmalenbach Journal of Business Research 74:4, pages 695-725.
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Yurina Otaki & Asahi Maeda. (2022) Water-Saving Tips With a Visualized Indicator Related to the Environment. Frontiers in Water 4.
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Audrey L. Michal, Yiwen Zhong & Priti Shah. (2021) When and why do people act on flawed science? Effects of anecdotes and prior beliefs on evidence-based decision-making. Cognitive Research: Principles and Implications 6:1.
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Hung-Chou Lin & Sheng-Hsien Lee. (2021) Effects of Statistical and Narrative Health Claims on Consumer Food Product Evaluation. Frontiers in Psychology 11.
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Jon Valant & Daniel A Newark. (2020) The Word on the Street or the Number from the State? Government-Provided Information and Americans’ Opinions of Schools. Journal of Public Administration Research and Theory 30:4, pages 674-692.
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Traci H. Freling, Zhiyong Yang, Ritesh Saini, Omar S. Itani & Ryan Rashad Abualsamh. (2020) When poignant stories outweigh cold hard facts: A meta-analysis of the anecdotal bias. Organizational Behavior and Human Decision Processes 160, pages 51-67.
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Kurt Braddock. 2020. Weaponized Words. Weaponized Words.
Philip T Roundy & Mark A Bayer. (2018) Entrepreneurial ecosystem narratives and the micro-foundations of regional entrepreneurship. The International Journal of Entrepreneurship and Innovation 20:3, pages 194-208.
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James Wainberg. 2018. Advances in Accounting Behavioral Research. Advances in Accounting Behavioral Research 127 141 .
Danny Flemming, Ulrike Cress & Joachim Kimmerle. (2017) Processing the Scientific Tentativeness of Medical Research: An Experimental Study on the Effects of Research News and User Comments in Online Media. Science Communication 39:6, pages 745-770.
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Luke Greenacre, Sarah Patrick, Rongbin Yang, Victoria Jaeger & James Martin. (2016) Correcting misperceptions about stigmatized ingredients: MSG. Food Quality and Preference 48, pages 93-98.
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Yu-Hung Chien & Wen-Te Chang. (2015) Effects of Message Framing and Exemplars on Promoting Organ Donation. Psychological Reports 117:3, pages 692-702.
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Zhiyong Yang, Ritesh Saini & Traci Freling. (2015) How Anxiety Leads to Suboptimal Decisions Under Risky Choice Situations. Risk Analysis 35:10, pages 1789-1800.
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James S. Wainberg, Thomas Kida, M. David Piercey & James F. Smith. (2013) The impact of anecdotal data in regulatory audit firm inspection reports. Accounting, Organizations and Society 38:8, pages 621-636.
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Stephen C. Nettelhorst, Laura A. Brannon & W. Trey Hill. (2013) Examining the impact of consumer feedback on internet product evaluation: Comparing base-rate and case history information. Computers in Human Behavior 29:4, pages 1290-1294.
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Seoyeon Hong & Hee Sun Park. (2012) Computer-mediated persuasion in online reviews: Statistical versus narrative evidence. Computers in Human Behavior 28:3, pages 906-919.
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Amy McQueen & Matthew W. Kreuter. (2010) Women's cognitive and affective reactions to breast cancer survivor stories: A structural equation analysis. Patient Education and Counseling 81, pages S15-S21.
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Mitch Ricketts, James Shanteau, Breeanna McSpadden & Kristen M. Fernandez-Medina. (2010) Using stories to battle unintentional injuries: Narratives in safety and health communication. Social Science & Medicine 70:9, pages 1441-1449.
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임현우. (2008) The Effect of Self-Construal and Argumentativeness on English Writing by Korean College Students. English Teaching 63:4, pages 247-271.
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Anna Winterbottom, Hilary L. Bekker, Mark Conner & Andrew Mooney. (2008) Does narrative information bias individual's decision making? A systematic review. Social Science & Medicine 67:12, pages 2079-2088.
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Branden B. Johnson. (2004) Varying Risk Comparison Elements: Effects on Public Reactions. Risk Analysis 24:1, pages 103-114.
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Kim Sprecker. (2016) How Involvement, Citation Style, and Funding Source Affect the Credibility of University Scientists. Science Communication 24:1, pages 72-97.
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ELISSA LEE & LAURA LEETS. (2016) Persuasive Storytelling by Hate Groups Online. American Behavioral Scientist 45:6, pages 927-957.
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Anthony J. Roberto, Gary Meyer, Amy Janan Johnson & Charles K. Atkin. (2000) Using the Parallel Process Model to Prevent Firearm Injury and Death: Field Experiment Results of a Video-Based Intervention. Journal of Communication 50:4, pages 157-175.
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Raymond C. Sinclair, Robyn R. M. Gershon, Lawrence R. Murphy & Linda M. Goldenhar. (2016) Operationalizing Theoretical Constructs in Bloodborne Pathogens Training Curriculum. Health Education Quarterly 23:2, pages 238-255.
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MICHAEL D. SLATER & DONNA ROUNER. (2016) Value-Affirmative and Value-Protective Processing of Alcohol Education Messages That Include Statistical Evidence or Anecdotes. Communication Research 23:2, pages 210-235.
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E. JAMES BAESLER & JUDEE K. BURGOON. (2016) The Temporal Effects of Story and Statistical Evidence on Belief Change. Communication Research 21:5, pages 582-602.
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