Citations (64)
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Nam Young Kim. (2018) The Effect Of Advertising Content Control On Advertising Effectiveness In The Different Forced Exposure Circumstance. Journal of Promotion Management 24:6, pages 845-862.
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Jie Xu. (2017) The Impact of Locus of Control and Controlling Language on Psychological Reactance and Ad Effectiveness in Health Communication. Health Communication 32:12, pages 1463-1471.
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Linda Herkenhoff. (2010) Case study: Emotional intelligence as a differentiator in values-based healthcare communication. Journal of Communication in Healthcare 3:1, pages 62-77.
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KellyA. Rocca, MatthewM. Martin & Katie
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Paul M. Haridakis & Alan M. Rubin. (2003) Motivation for Watching Television Violence and Viewer Aggression. Mass Communication and Society 6:1, pages 29-56.
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