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Communication Quarterly Volume 45, 1997 - Issue 4
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Original Articles

Nuances in inoculation: The role of inoculation approach, ego‐involvement, and message processing disposition in resistance

Michael Pfau Professor in the School of Journalism and Mass Communication, University of Wisconsin, Madison
,
Kyle James Tusing
,
Waipeng Lee Lecturer in the School of Communication Studies, Nanyang Technological University, Singapore
,
Linda C. Godbold
,
Ascan Koerner
,
Linda J. Penaloza
,
Yah‐huei Hong
&
Violet Shu‐huei Yang
 show all
Pages 461-481 | Published online: 21 May 2009

Citations (27)

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Read on this site (12)

Sarah E. Clear, James A. Dimmock, Josh Compton & Ben Jackson. (2021) How do inoculation messages work? A two-study mixed-method investigation into inoculation mechanisms. Asian Journal of Communication 31:2, pages 83-104.
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Bobi Ivanov, Jeanetta D. Sims, Josh Compton, Claude H. Miller, Kimberly A. Parker, James L. Parker, Kylie J. Harrison & Joshua M. Averbeck. (2015) The General Content of Postinoculation Talk: Recalled Issue-Specific Conversations Following Inoculation Treatments. Western Journal of Communication 79:2, pages 218-238.
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Josh Compton & Bobi Ivanov. (2013) Vaccinating Voters: Surveying Political Campaign Inoculation Scholarship. Annals of the International Communication Association 37:1, pages 251-283.
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Kimberly A. Parker, Bobi Ivanov & Josh Compton. (2012) Inoculation's Efficacy With Young Adults' Risky Behaviors: Can Inoculation Confer Cross-Protection Over Related but Untreated Issues?. Health Communication 27:3, pages 223-233.
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Josh Compton & Bobi Ivanov. (2012) Untangling Threat during Inoculation-Conferred Resistance to Influence. Communication Reports 25:1, pages 1-13.
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Michael Pfau, ShaneM. Semmler, Leslie Deatrick, Alicia Mason, Gwen Nisbett, Lindsay Lane, Elizabeth Craig, Jill Underhill & John Banas. (2009) Nuances about the Role and Impact of Affect in Inoculation. Communication Monographs 76:1, pages 73-98.
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Hua-Hsin Wan & Robert Schell. (2007) Reassessing Corporate Image—An Examination of How Image Bridges Symbolic Relationships With Behavioral Relationships. Journal of Public Relations Research 19:1, pages 25-45.
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Jonathan Matusitz & Gerald Mark Breen. (2005) Prevention of Sexual Harassment in the Medical Setting. Journal of Health & Social Policy 21:2, pages 53-71.
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Hua-Hsin Wan & Michael Pfau. (2004) The Relative Effectiveness of Inoculation, Bolstering, and Combined Approaches in Crisis Communication. Journal of Public Relations Research 16:3, pages 301-328.
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Michael Pfau, David Roskos-Ewoldsen, Michelle Wood, Suya Yin, Jaeho Cho, Kerr-Hsin Lu & Lijiang Shen. (2003) Attitude Accessibility as an Alternative Explanation for How Inoculation Confers Resistance. Communication Monographs 70:1, pages 39-51.
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Kartik Pashupati, Laura Arpan & Alexandre Nikolaev. (2002) Corporate Advertising as Inoculation against Negative News: An Experimental Investigation of Efficacy and Presentation Order Effects. Journal of Current Issues & Research in Advertising 24:2, pages 1-15.
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Michael Pfau, R. Lance Holbert, Stephen J. Zubric, Nilofer H. Pasha & Wei-Kuo Lin. (2000) Role and Influence of Communication Modality in the Process of Resistance to Persuasion. Media Psychology 2:1, pages 1-33.
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Articles from other publishers (15)

Brian K. Richardson, Samantha Cosgrove & Amnee Elkhalid. (2023) “They Masked our Children”: School District Communication Officers’ Sensemaking of Parent Activists During the COVID-19 Pandemic. International Journal of Business Communication.
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Sarah A. Geegan, Bobi Ivanov, Kimberly A. Parker, Stephen A. Rains & John A. Banas. (2023) The effects of inoculation and narrative messages on texting and driving among college students. Journal of Social Marketing 13:4, pages 593-608.
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Pratiti Diddi & Lewen Wei. (2022) Crisis management on social media: Effect of pre-crisis inoculation strategy and midst-crisis organizational interactivity. Public Relations Review 48:5, pages 102206.
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Li Crystal Jiang, Mengru Sun, Tsz Hang Chu & Stella C. Chia. (2022) Inoculation works and health advocacy backfires: Building resistance to COVID-19 vaccine misinformation in a low political trust context. Frontiers in Psychology 13.
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Ali Atıf Bir & Önder Yönet. (2022) A Method Proposal for Determining Health Communication Campaigns’ Messages. European Journal of Natural Sciences and Medicine 5:2, pages 44-74.
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Florin Gaiseanu. 2022. Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government. Handbook of Research on Global Media’s Preternatural Influence on Global Technological Singularity, Culture, and Government 193 213 .
Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens. (2018) How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses. Journal of Brand Management 25:6, pages 500-518.
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Alicia M Mason & Claude H Miller. (2015) Potentially deceptive health nutrition–related advertising claims: The role of inoculation in conferring resistance. Health Education Journal 75:2, pages 144-157.
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Josh Compton, Ben Jackson & James A. Dimmock. (2016) Persuading Others to Avoid Persuasion: Inoculation Theory and Resistant Health Attitudes. Frontiers in Psychology 7.
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Natalie Jomini Stroud & Alexander Curry. 2015. American Gridlock. American Gridlock 337 354 .
John A. Banas & Gregory Miller. (2013) Inducing Resistance to Conspiracy Theory Propaganda: Testing Inoculation and Metainoculation Strategies. Human Communication Research 39:2, pages 184-207.
Crossref
Hua-Hsin Wan & Robert Schell. (2007) Reassessing Corporate Image?An Examination of How Image Bridges Symbolic Relationships With Behavioral Relationships. Journal of Public Relations Research 19:1, pages 25-45.
Crossref
Joshua A. Compton & Michael Pfau. (2005) Chapter 4: Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research. Communication Yearbook 29:1, pages 97-145.
Crossref
Hua-Hsin Wan & Michael Pfau. (2004) The Relative Effectiveness of Inoculation, Bolstering, and Combined Approaches in Crisis Communication. Journal of Public Relations Research 16:3, pages 301-328.
Crossref
M Pfau, A Szabo, J Anderson, J Morrill, J Zubric & H-H H-Wan. (2001) The role and impact of affect in the process of resistance to persuasion. Human Communication Research 27:2, pages 216-252.
Crossref

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