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Journal of the Operational Research Society Volume 71, 2020 - Issue 6
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Articles

A dynamic advertising problem when demand is sensitive to the credit period and stock of advertising goodwill

Tsu-Pang HsiehDepartment of Business Administration, Aletheia University, Tamsui, New Taipei City, Taiwan;
,
Chung-Yuan DyeThree Mountains Publishing Co., Ltd, Pingtung City, Taiwan; Correspondence[email protected]
&
Kuei Kuei LaiDepartment of Business Administration, Chaoyang University of Technology, Taichung, TaiwanCorrespondence[email protected]
Pages 948-966 | Received 17 Apr 2018, Accepted 08 Mar 2019, Published online: 25 Apr 2019

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Chiara Brambilla, Alessandra Buratto & Luca Grosset. A differential game model for sponsored content. Journal of the Operational Research Society 0:0, pages 1-14.
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Articles from other publishers (3)

Chung-Yuan Dye & Tsu-Pang Hsieh. (2024) A sustainable dynamic optimization model of pricing and advertising in the presence of green innovation investment. European Journal of Operational Research 315:2, pages 654-667.
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Majid Khalilzadeh, Hossein Neghabi & Ramin Ahadi. (2023) An application of approximate dynamic programming in multi-period multi-product advertising budgeting. Journal of Industrial and Management Optimization 19:1, pages 695.
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Yongyi Zhou, Yulin Zhang & M.I.M. Wahab. (2021) Optimal pricing and choice of platform advertising schemes considering across‐side network effect. Managerial and Decision Economics 43:4, pages 1059-1079.
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