Consumer price effects: Loss aversion in value vs. in demand

Markku KallioDepartment of Information and Service Management, Aalto University School of Business, Aalto, Finland;

Merja HalmeDepartment of Information and Service Management, Aalto University School of Business, Aalto, Finland; Correspondence[email protected]

http://orcid.org/0000-0001-9845-0293

Jaakko AsparaHanken School of Economics Hanken, Helsinki, Finland

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Yuyang Tan & Chunxiang Guo. (2023) Bi-objective capacitated assortment planning under the MNL model: Trade-offs between revenue and market share. Journal of the Operational Research Society 74:12, pages 2545-2557.
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Qin Zhou, Kum Fai Yuen & Yusen Ye. (2022) The effect of brand loyalty and loss aversion on competitive trade-in strategies. Total Quality Management & Business Excellence 33:9-10, pages 1084-1112.
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