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Li-Ting Yeh & Dong-Shang Chang. (2023) Measuring the lagged effects of advertising goodwill on dynamic promotional efficiency in the automobile industry. Journal of the Operational Research Society 74:10, pages 2094-2108.
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Camila Guimarães Monteiro de Freitas Alves & Lídia Angulo Meza. (2023) A review of network DEA models based on slacks‐based measure: Evolution of literature, applications, and further research direction. International Transactions in Operational Research 30:6, pages 2729-2760.
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Achint Nigam, Abhishek Behl, Vijay Pereira & Shreya Sangal. (2022) Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain. Industrial Management & Data Systems 123:1, pages 155-187.
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Susana Santos & Helena Martins Gonçalves. (2021) The consumer decision journey: A literature review of the foundational models and theories and a future perspective. Technological Forecasting and Social Change 173, pages 121117.
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Gonzalo Díaz Meneses, Miriam Estupiñán Ojeda & Neringa Vilkaité-Vaitoné. (2021) Online Museums Segmentation with Structured Data: The Case of the Canary Island’s Online Marketplace. Journal of Theoretical and Applied Electronic Commerce Research 16:7, pages 2750-2767.
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Kanghwa Choi, Hee Jay Kang & Changhee Kim. (2021) Evaluating the efficiency of Korean festival tourism and its determinants on efficiency change: Parametric and non-parametric approaches. Tourism Management 86, pages 104348.
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