Advanced search
Publication Cover
Journal of the Operational Research Society Volume 72, 2021 - Issue 2
Submit an article Journal homepage
299
Views
5
CrossRef citations to date
0
Altmetric
Original Articles

Benefits of bilateral participation in cooperative advertising

Jihua ZhangDepartment of Mathematical Sciences, Tsinghua University, Beijing, China;View further author information
,
Bintong ChenDepartment of Business Administration, University of Delaware, Newark, DE, USAView further author information
&
Jinxing XieDepartment of Mathematical Sciences, Tsinghua University, Beijing, China;Correspondence[email protected]
ORCID Iconhttp://orcid.org/0000-0002-9269-6468View further author information
ORCID Icon
Pages 281-291 | Received 05 Jun 2018, Accepted 25 Sep 2019, Published online: 28 Feb 2020

Citations (5)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Tao Wang, Gengzhong Feng, Wei Jiang, Kwai-Sang Chin & Jinpeng Xu. (2022) Supply chain coordination in advertising and pricing with online advertising fraud. International Journal of Logistics Research and Applications 0:0, pages 1-22.
Read now

Articles from other publishers (4)

Bin Liu, Jinxing Xie & Feimin Zhong. (2023) Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers. International Transactions in Operational Research.
Crossref
Jicai Li, Jinwen Ou & Bin Cao. (2023) The roles of cooperative advertising and endogenous online price discount in a dual-channel supply chain. Computers & Industrial Engineering 176, pages 108980.
Crossref
Nazanin Nami & Seyyed Mahdi Hosseini-Motlagh. (2022) A Central Robust Decision-Making Structure for Reverse Supply Chain: A Real Pharmaceutical Case. Computers & Industrial Engineering, pages 108726.
Crossref
Salma Karray, Guiomar Martín-Herrán & Simon Pierre Sigué. (2022) Managing advertising investments in marketing channels. Journal of Retailing and Consumer Services 65, pages 102852.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.