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Journal of the Operational Research Society Volume 73, 2022 - Issue 2
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Original Articles

Cooperative advertising contract design in a supply chain with an offline showroom under asymmetric information

Mengli Lia School of Economics and Business Administration, Chongqing University, Chongqing, People’s Republic of China;b Chongqing Key Laboratory of Logistics, Chongqing University, Chongqing, People’s Repulic of ChinaView further author information
,
Xumei Zhanga School of Economics and Business Administration, Chongqing University, Chongqing, People’s Republic of China;b Chongqing Key Laboratory of Logistics, Chongqing University, Chongqing, People’s Repulic of ChinaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0002-3022-5003View further author information
ORCID Icon &
Bin Dana School of Economics and Business Administration, Chongqing University, Chongqing, People’s Republic of China;b Chongqing Key Laboratory of Logistics, Chongqing University, Chongqing, People’s Repulic of ChinaView further author information
Pages 261-272 | Received 03 Oct 2018, Accepted 24 Oct 2020, Published online: 06 Jan 2021

Citations (7)

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Read on this site (1)

Xuehao Feng, Baolin Wen, Wenming Shi & Ilkyeong Moon. (2024) Universal point scheme with a platform and multiple retailers. International Journal of Production Research 62:8, pages 2943-2962.
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Articles from other publishers (6)

Zhifeng Qian, Steven James Day, Joshua Ignatius, Lalitha Dhamotharan & Junwu Chai. (2024) Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition. European Journal of Operational Research 313:2, pages 565-586.
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Xianjin Du, Shan Jiang, Shaokun Tao & Shulei Wang. (2024) Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns. RAIRO - Operations Research 58:1, pages 1-18.
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Claudine Soosay. 2024. The Palgrave Handbook of Supply Chain Management. The Palgrave Handbook of Supply Chain Management 983 1008 .
Claudine Soosay. 2022. The Palgrave Handbook of Supply Chain Management. The Palgrave Handbook of Supply Chain Management 1 26 .
Cheng Che, Yi Chen, Xiaoguang Zhang, Liangyan Zhao, Peng Guo & Jingwen Ye. (2021) Study on Emission Reduction Strategies of Dual-Channel Supply Chain Considering Green Finance. Frontiers in Environmental Science 9.
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Mengli Li & Xumei Zhang. (2021) Information Acquisition and Its Incentives in an E-Commerce Supply Chain under the Offline Showroom Model. Journal of Theoretical and Applied Electronic Commerce Research 16:5, pages 1791-1804.
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