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Journal of Organizational Behavior Management Volume 39, 2019 - Issue 3-4
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Research Article

The Marketing Firm as a Metacontingency:Revealing the Mutual Relationships between Marketing and Finance

Rafael Barreiros PortoUniversity of Brasilia, Management, Brasília, BrazilCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-2210-7098View further author information
ORCID Icon &
Gordon Robert FoxallCardiff University, Cardiff, UKORCID Iconhttps://orcid.org/0000-0002-3572-6456View further author information
ORCID Icon
Pages 115-144 | Published online: 16 Sep 2019

Citations (7)

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Read on this site (3)

Douglas A. Johnson & Rachael Ferguson. (2023) On Terms within Organizational Behavior Management. Journal of Organizational Behavior Management 43:2, pages 162-188.
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Dale M. Brethower, Alyce M. Dickinson, Douglas A. Johnson & C. Merle Johnson. (2022) A History of Organizational Behavior Management. Journal of Organizational Behavior Management 42:1, pages 3-35.
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Foxall Gordon R.Oliveira-Castro Jorge M.Porto Rafael B.. (2021) Consumer behavior analysis and the marketing firm: measures of performance. Journal of Organizational Behavior Management 41:2, pages 97-123.
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Articles from other publishers (4)

Sri Rahayu Hijrah Hati, Muhammad Budi Prasetyo & Nur Dhani Hendranastiti. (2022) Sharia vs non-sharia compliant: which gives much higher financial-based brand equity to the companies listed in the Indonesian stock market?. Journal of Islamic Marketing 14:9, pages 2167-2187.
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Rafael Barreiros Porto & Gordon Robert Foxall. (2022) The marketing‐finance interface and national well‐being: An operant behavioral economics analysis. Managerial and Decision Economics 43:7, pages 2941-2954.
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Rafael Barreiros Porto & Mônica Cruz Walter. 2022. Sales Management for Improved Organizational Competitiveness and Performance. Sales Management for Improved Organizational Competitiveness and Performance 135 159 .
Alexander Edeling, Shuba Srinivasan & Dominique M. Hanssens. (2021) The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research. International Journal of Research in Marketing 38:4, pages 857-876.
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