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Journal of Organizational Behavior Management Volume 30, 2010 - Issue 2: Consumer Behavior Analysis
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Empirical Studies in Consumer Behavior Analysis

Substitutability and Independence: Matching Analyses of Brands and Products

Gordon R. Foxall Cardiff University, Cardiff, Wales, United KingdomCorrespondence[email protected]
,
Victoria K. Wells Cardiff University, Cardiff, Wales, United Kingdom
,
Shing Wan Chang University of Westminster, London, United Kingdom
&
Jorge M. Oliveira-Castro Universidade de Brasília, Brasília, Brazil
Pages 145-160 | Published online: 26 May 2010

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Foxall Gordon R.Oliveira-Castro Jorge M.Porto Rafael B.. (2021) Consumer behavior analysis and the marketing firm: measures of performance. Journal of Organizational Behavior Management 41:2, pages 97-123.
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Victoria K. Wells. (2014) Behavioural psychology, marketing and consumer behaviour: a literature review and future research agenda. Journal of Marketing Management 30:11-12, pages 1119-1158.
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VictoriaK. Wells & GordonR. Foxall. (2011) Special issue: Consumer behaviour analysis and services. The Service Industries Journal 31:15, pages 2507-2513.
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Jeanine P. Stratton, V. Alexandra Moser & Caroline H. Wallace. (2011) The Retail Laboratory: Lessons From an Anthropologist. Journal of Organizational Behavior Management 31:3, pages 210-214.
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Gordon R. Foxall. (2010) Invitation to Consumer Behavior Analysis. Journal of Organizational Behavior Management 30:2, pages 92-109.
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Articles from other publishers (12)

Shawn P. Gilroy, Jodie A. Waits & Brent A. Kaplan. (2022) Applications of operant demand to treatment selection I: Characterizing demand for evidence‐based practices. Journal of the Experimental Analysis of Behavior 117:1, pages 20-35.
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Shawn P. Gilroy, Brent A. Kaplan & Derek D. Reed. (2020) Interpretation(s) of elasticity in operant demand. Journal of the Experimental Analysis of Behavior 114:1, pages 106-115.
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Brent A. Kaplan, Shawn P. Gilroy, Derek D. Reed, Mikhail N. Koffarnus & Steven R. Hursh. (2018) The R package beezdemand: Behavioral Economic Easy Demand. Perspectives on Behavior Science 42:1, pages 163-180.
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Shawn P. Gilroy, Brent A. Kaplan, Derek D. Reed, Mikhail N. Koffarnus & Donald A. Hantula. (2018) The Demand Curve Analyzer: Behavioral economic software for applied research. Journal of the Experimental Analysis of Behavior 110:3, pages 553-568.
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Sally Dibb. 2017. Segmentation in Social Marketing. Segmentation in Social Marketing 41 59 .
Donald A. Hantula & Charles R. Crowell. (2016) Matching and Behavioral Contrast in a Two-Option Repeated Investment Simulation. Managerial and Decision Economics 37:4-5, pages 294-305.
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Gordon R Foxall. (2013) Intentionality, symbol, and situation in the interpretation of consumer choice. Marketing Theory 13:1, pages 105-127.
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Zurina Mohaidin. (2012) Behavioural Economics Approach on Consumer Brand Choice—An Individual Analysis. Procedia - Social and Behavioral Sciences 65, pages 410-418.
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Victoria K. Wells. (2012) Foraging: An ecology model of consumer behaviour?. Marketing Theory 12:2, pages 117-136.
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Gordon R. Foxall. 2012. International Review of Industrial and Organizational Psychology 2011. International Review of Industrial and Organizational Psychology 2011 47 91 .
Gordon R. Foxall. 2011. International Review of Industrial and Organizational Psychology 2011. International Review of Industrial and Organizational Psychology 2011 47 91 .
Gordon R. Foxall, Victoria K. James, Jorge M. Oliveira-Castro & Sarah Ribier. (2017) Product Substitutability and the Matching Law. The Psychological Record 60:2, pages 185-215.
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