Citations: Advertising Copy Testing in Print Media

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MarkE. Hill, Robert Radtke & Maryon King. (1997) A Transfer Appropriate Processing View of Consumer Memory. Journal of Current Issues & Research in Advertising 19:1, pages 1-21.
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Darrel D. Muehling & Carl S. Bozman. (1990) An Examination of Factors Influencing Effectiveness of 15-Second Advertisements. International Journal of Advertising 9:4, pages 331-344.
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Advertising Copy Testing in Print Media

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