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International Journal of Behavioral Development Volume 26, 2002 - Issue 6

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Original Articles

Dear Santa: The effects of television advertising on young children

Avril Nash

Karen J. Pine

Pages 529-539 | Published online: 18 Aug 2010

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Suzanna J. Opree, Siana Petrova & Esther Rozendaal. (2020) Investigating the unintended effects of television advertising among children in former-Soviet Bulgaria. Journal of Children and Media 14:2, pages 141-157.
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Pekka Mertala, Hannele Karikoski, Liisa Tähtinen & Vesa-Matti Sarenius. (2016) The value of toys: 6–8-year-old children's toy preferences and the functional analysis of popular toys. International Journal of Play 5:1, pages 11-27.
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Kacy K. Kim, Jerome D. Williams & Gary B. Wilcox. (2016) ‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands. International Journal of Advertising 35:1, pages 42-60.
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Karen J. Pine & Tina Veasey. (2003) Conceptualising and Assessing Young Children’s Knowledge of Television Advertising within a Framework of Implicit and Explicit Knowledge. Journal of Marketing Management 19:3-4, pages 459-473.
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