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Original Articles

Situational and Personality Factors as Direct or Personal Norm Mediated Predictors of Pro-environmental Behavior: Questions Derived From Norm-activation Theory

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Pages 323-334 | Published online: 15 Jun 2010

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Nana Niu, Wei Fan, Mengmeng Ren, Mei Li & Yiping Zhong. (2023) The Role of Social Norms and Personal Costs on Pro-Environmental Behavior: The Mediating Role of Personal Norms. Psychology Research and Behavior Management 16, pages 2059-2069.
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Amit K. Pradhananga, Emily K. Green, Jennifer Shepard & Mae A. Davenport. (2023) Normative Basis for Climate-Related Civic Engagement by Residents of Lake Superior’s North Shore region. Society & Natural Resources 36:6, pages 622-638.
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Heesup Han, Hossein G. T. Olya, Sun-bai Cho & Wansoo Kim. (2018) Understanding museum vacationers' eco-friendly decision-making process: strengthening the VBN framework. Journal of Sustainable Tourism 26:6, pages 855-872.
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Wei Han, Scott McCabe, Yi Wang & Alain Yee Loong Chong. (2018) Evaluating user-generated content in social media: an effective approach to encourage greater pro-environmental behavior in tourism?. Journal of Sustainable Tourism 26:4, pages 600-614.
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Heesup Han & Sunghyup Sean Hyun. (2017) Drivers of customer decision to visit an environmentally responsible museum: merging the theory of planned behavior and norm activation theory. Journal of Travel & Tourism Marketing 34:9, pages 1155-1168.
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Adam C. Landon, Gerard T. Kyle & Ronald A. Kaiser. (2017) An Augmented Norm Activation Model: The Case of Residential Outdoor Water Use. Society & Natural Resources 30:8, pages 903-918.
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Heesup Han, Jinsoo Hwang & Myong Jae Lee. (2017) The value–belief–emotion–norm model: investigating customers’ eco-friendly behavior. Journal of Travel & Tourism Marketing 34:5, pages 590-607.
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Jun Gao, Zhuowei (Joy) Huang & Chaozhi Zhang. (2017) Tourists' perceptions of responsibility: an application of norm-activation theory. Journal of Sustainable Tourism 25:2, pages 276-291.
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Amit K. Pradhananga, Mae A. Davenport, David C. Fulton, Geoffrey M. Maruyama & Dean Current. (2017) An Integrated Moral Obligation Model for Landowner Conservation Norms. Society & Natural Resources 30:2, pages 212-227.
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