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Original Articles

When We Do What We See: The Moderating Role of Social Motivation on the Relation Between Subjective Norms and Behavior in the Theory of Planned Behavior

Pages 351-364 | Published online: 07 Nov 2011

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (7)

A’Naja Newsome, Tiffany Gilliard, Amelia Phillips & Robert Dedrick. (2023) Understanding the perceptions of sedentary college students’ engagement in physical activity: application of the theory of planned behavior. Journal of American College Health 71:9, pages 2813-2822.
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Brahim Zarouali, Karolien Poels, Koen Ponnet & Michel Walrave. (2021) The influence of a descriptive norm label on adolescents’ persuasion knowledge and privacy-protective behavior on social networking sites. Communication Monographs 88:1, pages 5-25.
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Articles from other publishers (13)

Douglas L. Kievit, Jennifer LaCosse, Stephanie R. Mallinas, David S. March, Jonathan W. Kunstman, Kevin L. Zabel, Michael A. Olson & E. Ashby Plant. (2022) Changes in nonprejudiced motivations track shifts in the U.S. sociopolitical climate. Group Processes & Intergroup Relations 26:5, pages 934-952.
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Mark Manning, Todd Lucas, Hayley Thompson & Louis Penner. (2022) Results of an African American-targeted norm-based colorectal cancer screening intervention: a pilot study. Journal of Behavioral Medicine 46:3, pages 391-404.
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Yongyi Shou, Xueshu Shan, Jing Dai, Dong Xu & Wen Che. (2022) Actions speak louder than words? The impact of subjective norms in the supply chain on green innovation. International Journal of Operations & Production Management 43:6, pages 879-898.
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Youssef Chetioui, Harit Satt, Hind Lebdaoui, Maria Baijou, Sara Dassouli & Sara Katona. (2022) Antecedents of giving charitable donations (Sadaqah) during the COVID-19 pandemic: does Islamic religiosity matter?. Journal of Islamic Marketing 14:5, pages 1169-1187.
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Eric Van Steenburg & Nancy Spears. (2021) How preexisting beliefs and message involvement drive charitable donations: an integrated model. European Journal of Marketing 56:1, pages 209-251.
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Yunfeng Shang, Khalid Mehmood, Yaser Iftikhar, Atif Aziz, Xuedan Tao & Liting Shi. (2021) Energizing Intention to Visit Rural Destinations: How Social Media Disposition and Social Media Use Boost Tourism Through Information Publicity. Frontiers in Psychology 12.
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Loren Willis, Eunro Lee, Katherine J. Reynolds & Kathleen A. Klik. (2020) The theory of planned behavior and the social identity approach: A new look at group processes and social norms in the context of student binge drinking. Europe’s Journal of Psychology 16:3, pages 357-383.
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Jeff S. Jackson. (2019) Whitewater guide safety motivation and co-worker influence. Journal of Outdoor Recreation and Tourism 28, pages 100209.
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Hyang-Sook Kim. (2018) The role of legal and moral norms to regulate the behavior of texting while driving. Transportation Research Part F: Traffic Psychology and Behaviour 52, pages 21-31.
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Mark Manning, Mark Wojda, Lauren Hamel, Alicia Salkowski, Ann G Schwartz & Felicity WK Harper. (2016) Understanding the role of family dynamics, perceived norms, and lung cancer worry in predicting second-hand smoke avoidance among high-risk lung cancer families. Journal of Health Psychology 22:12, pages 1493-1509.
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Mark Manning, Kristen Purrington, Louis Penner, Neb Duric & Terrance L. Albrecht. (2016) Between-race differences in the effects of breast density information and information about new imaging technology on breast-health decision-making. Patient Education and Counseling 99:6, pages 1002-1010.
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Ian Phau, Min Teah & Joe Chuah. (2015) Consumer attitudes towards luxury fashion apparel made in sweatshops. Journal of Fashion Marketing and Management 19:2, pages 169-187.
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Adilla Anggraeni & Sari Wahyuni. (2015) Social Marketing: A Framework for Paving the Pathway of Legal Assistance Programme. SSRN Electronic Journal.
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