Citations (24)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (6)
Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens. (2023) Reader and author attitudes towards brand placement in fiction. International Journal of Advertising 42:5, pages 835-867.
Read now
Read now
Jeongmin Ham, Sitan Li, Pratik Shah & Matthew S. Eastin. (2023) The “Mixed” Reality of Virtual Brand Endorsers: Understanding the Effect of Brand Engagement and Social Cues on Technological Perceptions and Advertising Effectiveness. Journal of Interactive Advertising 23:2, pages 98-113.
Read now
Read now
Cristel Antonia Russell. (2019) Expanding the Agenda of Research on Product Placement: A Commercial Intertext. Journal of Advertising 48:1, pages 38-48.
Read now
Read now
Georgios Abakoumkin. (2018) Mere Exposure Effects in the Real World: Utilizing Natural Experiment Features from the Eurovision Song Contest. Basic and Applied Social Psychology 40:4, pages 236-247.
Read now
Read now
Yana R. Avramova, Patrick De Pelsmacker & Nathalie Dens. (2017) Brand placement repetition in a fictional text. International Journal of Advertising 36:1, pages 38-59.
Read now
Read now
Yann Verhellen, Jiska Eelen, Nathalie Dens & Patrick De Pelsmacker. (2016) The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor. International Journal of Advertising 35:6, pages 932-948.
Read now
Read now
Articles from other publishers (18)
Emine Pınar SAYGIN. (2023) PAZARLAMA İLETİŞİMİ FAALİYETİ OLARAK ÜRÜN YERLEŞTİRME: FİLM AFİŞLERİ ÜZERİNE BİR İNCELEMEPRODUCT PLACEMENT AS A MARKETING COMMUNICATION ACTIVITY: A REVIEW ON MOVIE POSTERS. Elektronik Sosyal Bilimler Dergisi 22:88, pages 1631-1642.
Crossref
Crossref
Irene Aliagas, Jesús Privado & Mª Dolores Merino. (2023) Unravelling cognitive processing of in-game brands using eye tracking and electroencephalography: incongruence fosters it. Current Psychology.
Crossref
Crossref
Kirk Kristofferson & Lea Dunn. (2022) The brand that wasn’t there: The impact of brand displacement on viewer engagement and brand attitude. Journal of the Academy of Marketing Science 51:3, pages 716-745.
Crossref
Crossref
Solenne Bonneterre, Oulmann Zerhouni & James Green. (2021) Does depicting consequences of actions in narratives bolster the formation of propositional beliefs? First results from an experimental approach. Applied Cognitive Psychology 35:5, pages 1247-1262.
Crossref
Crossref
Manuel Alonso Dos Santos, Maria Huertas-Serrano, Manuel J. Sánchez-Franco & Eduardo I. Torres-Moraga. (2021) Alcohol versus sponsorship: effectiveness in sports posters. British Food Journal 123:7, pages 2398-2413.
Crossref
Crossref
Yana R. Avramova, Nathalie Dens & Patrick De Pelsmacker. (2021) Brand placement across media: The interaction of placement modality and frequency in film versus text. Journal of Business Research 128, pages 20-30.
Crossref
Crossref
Irene Aliagas, Jesús Privado & M Dolores Merino. (2021) Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in Videogames. Journal of Theoretical and Applied Electronic Commerce Research 16:4, pages 811-827.
Crossref
Crossref
Manuel Alonso Dos Santos, Ferran Calabuig Moreno & Manuel Sánchez Franco. (2019) Congruence and placement in sponsorship: An eye-tracking application. Physiology & Behavior 200, pages 159-165.
Crossref
Crossref
MANUEL ALONSO DOS SANTOS, FERRAN CALABUIG MORENO & MANUEL JESÚS SÁNCHEZ-FRANCO. (2018) CEGUERA AL PATROCINADOR: APLICACIÓN A CARTELES DE EVENTOS DEPORTIVOS. Revista de Administração de Empresas 58:6, pages 525-536.
Crossref
Crossref
Tomasz Grzyb, Dariusz Dolinski & Agnieszka Kozłowska. (2018) Is Product Placement Really Worse Than Traditional Commercials? Cognitive Load and Recalling of Advertised Brands. Frontiers in Psychology 9.
Crossref
Crossref
Nathalie Dens, Patrick De Pelsmacker & Yann Verhellen. (2018) Better together? Harnessing the power of brand placement through program sponsorship messages. Journal of Business Research 83, pages 151-159.
Crossref
Crossref
Byungho Park. 2017. The International Encyclopedia of Communication Research Methods. The International Encyclopedia of Communication Research Methods
1
9
.
Serena C. D'Hooge, Liselot Hudders & Veroline Cauberghe. (2017) Direct evaluative conditioning in brand placement: The impact of scene valence and prominence on brand placement repetition effects. Journal of Consumer Behaviour 16:5, pages 452-462.
Crossref
Crossref
김해미 & YANGYOON. (2016) The influence of product placement in negative context on store recall and attitude according to cognitive styles. The Korean Journal of Consumer and Advertising Psychology 17:2, pages 375-392.
Crossref
Crossref
Oulmann Zerhouni, Laurent Bègue, Aaron A. Duke & Valentin Flaudias. (2016) Dynamic Exposure to Alcohol Advertising in a Sports Context Influences Implicit Attitudes. Alcoholism: Clinical and Experimental Research 40:2, pages 422-428.
Crossref
Crossref
Lisa Vandeberg, Annemarie M. Wennekers, Jaap M.J. Murre & Edith G. Smit. 2016. Advances in Advertising Research (Vol. VI). Advances in Advertising Research (Vol. VI)
269
279
.
Annemarie M. Wennekers, Lisa Vandeberg, Kim Zoon & Eva A. van Reijmersdal. 2016. Advances in Advertising Research (Vol. VI). Advances in Advertising Research (Vol. VI)
253
267
.
Leslier Valenzuela-Fernández, Carolina Martínez-Troncoso & Felipe Yáñez-Wieland. (2015) Influence of Placement on Explicit and Implicit Memory of College Students. Comunicar 22:44, pages 169-176.
Crossref
Crossref