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Communicatio
South African Journal for Communication Theory and Research
Volume 39, 2013 - Issue 1
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Organisational and management communication

Strategic integrated communication: An alternative perspective of integrated marketing communication?

Rachel BarkerCorrespondence[email protected]
Pages 102-121 | Received 30 May 2012, Accepted 08 Oct 2012, Published online: 16 Apr 2013

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Read on this site (2)

A. Degenaar, L.M. Fourie & L. Holtzhausen. (2022) A Strategic Integrated Communication Framework for Child Protection Organizations in South Africa. International Journal of Strategic Communication 16:5, pages 700-721.
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Harkirat Singh Bal & Mahendra Singh. (2022) IMC and its impact on intention to use Mobile based fitness apps. Journal of Information and Optimization Sciences 43:6, pages 1323-1333.
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Articles from other publishers (3)

Andrej Miklosik, Nina Evans & Ivan Hlavaty. (2021) Communicating knowledge-focus through websites of higher education institutions. Journal of Information Science 49:3, pages 666-684.
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R. Deepa & Rupashree Baral. (2021) Relationship between integrated communication effectiveness and employee-based brand equity – mediating role of psychological contract fulfillment. Journal of Product & Brand Management 30:6, pages 883-897.
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Alexandra Endaltseva. (2015) The present state of integrated communication in Russia. Public Relations Review 41:4, pages 533-540.
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