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Original Articles

Wine Tourism Marketing Alliances Application of Importance—Performance Analysis

(PhD Candidate) & (Senior Lecturer and Visiting Professor)
Pages 289-302 | Received 21 Dec 2007, Accepted 29 Feb 2008, Published online: 12 Jan 2015

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Read on this site (1)

Dimitrios P. Stergiou. (2018) An importance-performance analysis of young people’s response to a wine tourism situation in Greece. Journal of Wine Research 29:4, pages 229-242.
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Articles from other publishers (8)

Rachel Perkins, Catheryn Khoo-Lattimore & Charles Arcodia. (2021) Collaboration in marketing regional tourism destinations: Constructing a business cluster formation framework through participatory action research. Journal of Hospitality and Tourism Management 46, pages 347-359.
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Rachel Perkins, Catheryn Khoo-Lattimore & Charles Arcodia. (2020) Understanding the contribution of stakeholder collaboration towards regional destination branding: A systematic narrative literature review. Journal of Hospitality and Tourism Management 43, pages 250-258.
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Guido Migliaccio & Luigi Tucci. (2019) Economic assets and financial performance of Italian wine companies. International Journal of Wine Business Research 32:3, pages 325-352.
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Gina Santos, Carla Susana Marques & Vanessa Ratten. (2019) Entrepreneurial women’s networks: the case of D’Uva – Portugal wine girls. International Journal of Entrepreneurial Behavior & Research 25:2, pages 298-322.
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Dimitrios P. Stergiou. 2019. Management and Marketing of Wine Tourism Business. Management and Marketing of Wine Tourism Business 63 79 .
Maria João Sousa Lima & Luísa Cagica Carvalho. 2018. Handbook of Research on Entrepreneurial Ecosystems and Social Dynamics in a Globalized World. Handbook of Research on Entrepreneurial Ecosystems and Social Dynamics in a Globalized World 243 259 .
Tarek Ben Hassen & Diane-Gabrielle Tremblay. (2016) Wine Routes in Quebec: Between Marketing and Development of Networks. Journal of Gastronomy and Tourism 2:1, pages 27-42.
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Gemma Kate Lewis, John Byrom & Martin Grimmer. (2015) Collaborative marketing in a premium wine region: the role of horizontal networks. International Journal of Wine Business Research 27:3, pages 203-219.
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