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Research Article

Coffee culture unravelled: exploring the coffee shop experience model in the Vietnamese context

Oanh Thi Kim Vua The Business School, RMIT University Vietnam, Ho Chi Minh City, VietnamView further author information

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Abel Duarte Alonsoa The Business School, RMIT University Vietnam, Ho Chi Minh City, VietnamCorrespondence[email protected]

https://orcid.org/0000-0001-6742-7373 View further author information

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Thanh Duc Tranb Faculty of Tourism Studies, Phenikaa University, Hanoi, VietnamView further author information

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Wil Martensc College of Management, National Sun Yat-Sen University Taiwan, Kaohsiung, TaiwanView further author information

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Lan Dod Stratford School of Interaction Design and Business, University of Waterloo, Waterloo, CanadaView further author information

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Trung Thanh Nguyene Faculty of Tourism, Hanoi Open University, Hanoi, VietnamView further author information

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Erhan Atayf Newcastle Business School, Northumbria University, London, UKView further author information

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Mohammadreza Akbarig College of Business, Law and Governance, James Cook University, Townsville, AustraliaView further author information