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Journal of Information and Optimization Sciences Volume 31, 2010 - Issue 3
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Original Articles

A study on brand loyalty and customer lifetime value

Kuo-Hsien Wang Department of Business Administration, No. 56, Sec. 1, Huanshan Road, Neihu District, Taipei, 11451, Taiwan, R.O.C.Correspondence[email protected]
,
Che-Tsung Tung Department of International Trade, No. 56, Sec. 1, Huanshan Road Neihu District, Taipei, 11451, Taiwan, R.O.C.Correspondence[email protected]
&
Yu-Je Lee Department of Marketing Management, Takming University of Science and Technology, No. 56, Sec. 1, Huanshan Road Neihu District, Taipei, 11451, Taiwan, R.O.C.Correspondence[email protected]
Pages 729-748 | Received 01 Mar 2009, Published online: 18 Jun 2013

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Udayan Chanda, Alok Kumar & Jitendra Kumar Das. (2018) Fuzzy EOQ model of a high technology product under trial-repeat purchase demand criterion. International Journal of Modelling and Simulation 38:3, pages 168-179.
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Udayan Chanda & Alok Kumar. (2017) Optimisation of fuzzy EOQ model for advertising and price sensitive demand model under dynamic ceiling on potential adoption. International Journal of Systems Science: Operations & Logistics 4:2, pages 145-165.
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