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Conceptualization and alternate operationalizations of the measurement of sponsorship effectiveness in sport

John L. Crompton Department of Recreation, Park and Tourism Sciences, Texas A & M University, TX, USAView further author information
Pages 267-281 | Published online: 18 Feb 2007

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Dinh Toan Nguyen & Huy Thong Vu. (2022) Measuring Attitudes Toward Sponsor And Purchase Intention. Cogent Business & Management 9:1.
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Robert Thomas. (2018) Mapping the perceptions and antecedents of football fans’ co-creation behaviours with sponsoring brands: a pan-cultural study of the European leagues. Journal of Marketing Management 34:17-18, pages 1470-1502.
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Petros Parganas, Dimitra Papadimitriou, Christos Anagnostopoulos & Anastasios Theodoropoulos. (2017) Linking sport team sponsorship to perceived switching cost and switching intentions. European Sport Management Quarterly 17:4, pages 457-484.
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Iuliia Naidenova, Petr Parshakov & Alexey Chmykhov. (2016) Does football sponsorship improve company performance?. European Sport Management Quarterly 16:2, pages 129-147.
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Heath McDonald & Adam Karg. (2015) Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time. Journal of Marketing Communications 21:5, pages 372-391.
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Yue Tan & Shang-Min Ma. (2013) Effect of sports sponsorship on building international media agenda: a study of the international news coverage of the 2009 Kaohsiung World Games. Chinese Journal of Communication 6:2, pages 240-256.
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Sangkwon Lee, John Harris & Mark Lyberger. (2011) Recreational golfers' attitudes and awareness of sponsorship: a case study of the 2008 Ryder Cup. Managing Leisure 16:3, pages 192-206.
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Kenneth K. Chen & James J. Zhang. (2011) Examining consumer attributes associated with collegiate athletic facility naming rights sponsorship: Development of a theoretical framework. Sport Management Review 14:2, pages 103-116.
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K. Alexandris, S. Douka, S. Bakaloumi & E. Tsasousi. (2008) The influence of spectators' attitudes on sponsorship awareness: a study in three different leisure events. Managing Leisure 13:1, pages 1-12.
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