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The Service Industries Journal Volume 29, 2009 - Issue 8
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Original Articles

The moderating role of switching barriers on customer loyalty in the life insurance industry

Mei-Fang Chen Department of Business Management, Tatung University, 40 Chung-Shan N. Road, Section 3, Taipei, 104, TaiwanCorrespondence[email protected]
&
Ling-Huei Wang Department of Business Management, Tatung University, 40 Chung-Shan N. Road, Section 3, Taipei, 104, Taiwan
Pages 1105-1123 | Received 10 Sep 2006, Published online: 14 Jul 2009

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Goitom Tesfom, Thijs L. J. Broekhuizen & Clemens H. M. Lutz. (2022) Switching Intentions of Service Providers and Cultural Orientation. Journal of International Consumer Marketing 34:4, pages 450-464.
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Myungho Lee, Mincheol Kang & Juyoung Kang. (2019) Cultural influences on B2B service quality-satisfaction-loyalty. The Service Industries Journal 39:3-4, pages 229-249.
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Ching-Chiao Yang & Ching-Cheng Chao. (2017) How relationship marketing, switching costs, and service quality impact customer satisfaction and loyalty in Taiwan’s airfreight forwarding industry?. Transportmetrica A: Transport Science 13:8, pages 679-707.
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Hassan Jamil & Waheed Akhter. (2016) Investigating the impact of Shari’ah perception on customer switching intentions: A study of Takāful and conventional insurance. Cogent Business & Management 3:1.
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Birgit Leisen Pollack. (2015) Are Moderators of the Customer Satisfaction–Repurchase Intention Relationship Contingent on the Service Category? An Exploratory Investigation. Services Marketing Quarterly 36:4, pages 335-351.
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Dan J. Kim, Eui Jun Jeong & Yujong Hwang. (2015) A Study of Online Portal Users’ Loyalty From Core Service, Additional Value-added Service and Switching Barriers Perspectives. Information Systems Management 32:2, pages 136-152.
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Constantino García-Acebrón, Rodolfo Vázquez-Casielles & Víctor Iglesias. (2010) The Effect of Perceived Value and Switching Barriers on Customer Price Tolerance in Industrial Energy Markets. Journal of Business-to-Business Marketing 17:4, pages 317-335.
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