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Original Articles

The innovative future of service industries: (anti-)globalization and commensuration

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Pages 21-38 | Received 13 Feb 2010, Accepted 14 Feb 2010, Published online: 29 Sep 2010

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Carl Bezuidenhout, Troy Heffernan, Roba Abbas & Michael Mehmet. (2023) The impact of Artificial Intelligence on the marketing practices of Professional Services Firms. Journal of Marketing Theory and Practice 31:4, pages 516-537.
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Sunday C. Eze, Hart O. Awa, Vera C. Chinedu-Eze & Anthony Eniola. (2023) Can location factors moderate the effects of the demographic composition of SME’s owner managers on the rate of mobile marketing technology (MMT) adoption?. PLOS ONE 18:8, pages e0289734.
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Romeo V. Turcan, Behnam Boujarzadeh & Nikhilesh Dholakia. (2020) Late globalization and evolution, episodes and epochs of industries: Evidence from Danish textile and fashion industry, 1945–2015. Thunderbird International Business Review 62:5, pages 515-530.
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Sunday C. Eze, Vera C. Chinedu-Eze, Adenike Oluyemi Bello, Henry Inegbedion, Tony Nwanji & Festus Asamu. (2019) Mobile marketing technology adoption in service SMEs: a multi-perspective framework. Journal of Science and Technology Policy Management 10:3, pages 569-596.
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C. Eze Sunday & C. Chinedu-Eze Vera. (2018) Examining information and communication technology (ICT) adoption in SMEs. Journal of Enterprise Information Management 31:2, pages 338-356.
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Daniel Feser & Till Proeger. (2015) Knowledge-Intensive Business Services as Credence Goods—a Demand-Side Approach. Journal of the Knowledge Economy 9:1, pages 62-80.
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Iolanda Barbeitos. 2012. Knowledge Management in Tourism: Policy and Governance Applications. Knowledge Management in Tourism: Policy and Governance Applications 347 399 .
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Daniel Feser & Till Proeger. (2015) Knowledge-Intensive Business Services as Credence Goods - A Demand-Side Approach. SSRN Electronic Journal.
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