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Original Articles

The role of customer affection and trust in loyalty rebuilding after service failure and recovery

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Pages 105-125 | Received 07 Mar 2010, Accepted 30 Aug 2010, Published online: 16 Feb 2011

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (13)

Bayu Sutikno, Widya Paramita, Rokhima Rostiani, Sari Winahjoe & Naila Zulfa. (2024) Does Service Recovery Performance Vary according to a Service Provider’s Perception of Customer Type? The Application of Attachment Theory. Journal of Relationship Marketing 23:1, pages 21-46.
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Shubhomoy Banerjee, Sunitha Ratnakaram & Amanish Lohan. (2023) Customers’ relationship maintenance and loyalty intentions after a brand transgression: a moderated mediation approach. Journal of Strategic Marketing 31:3, pages 693-717.
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Yun-na Park & Taeshik Gong. (2023) Curvilinear relationship between customer engagement and responses to service failures. The Service Industries Journal 0:0, pages 1-27.
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Chao-Chin Huang & Shwu-En Chen. (2022) Establishing and Deepening Brand Loyalty through Brand Experience and Customer Engagement: Evidence from Taiwan’s Chain Restaurants. Journal of Quality Assurance in Hospitality & Tourism 23:1, pages 217-239.
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Pranay Verma. (2021) The effect of materialism, satisfaction and trust upon attitudinal loyalty: The case of denims. Journal of Global Scholars of Marketing Science 31:4, pages 467-486.
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Korhan K. Gokmenoglu & Aysel Amir. (2021) The impact of perceived fairness and trustworthiness on customer trust within the banking sector. Journal of Relationship Marketing 20:3, pages 241-260.
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Muhammad Asghar Ali, Ding Hooi Ting, Muhammad Ahmad-ur-Rehman, Amir Zaib Abbasi & Zahid Hussain. (2021) Perceived service recovery justice and customer re-patronage intentions: Sequential mediation. Cogent Business & Management 8:1.
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Neve Isaeva, Kira Gruenewald & Mark N. K. Saunders. (2020) Trust theory and customer services research: theoretical review and synthesis. The Service Industries Journal 40:15-16, pages 1031-1063.
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Min Zhang, Fang Qin, G. Alan Wang & Cheng Luo. (2020) The impact of live video streaming on online purchase intention. The Service Industries Journal 40:9-10, pages 656-681.
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Chieh-Peng Lin, Chou-Kang Chiu, Chu-Mei Liu, Kuang-Jung Chen & Chieh-Yu Hsiao. (2018) Modeling e-loyalty: a moderated-mediation model. The Service Industries Journal 38:15-16, pages 1160-1178.
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Davoud Nikbin, Sunghyup Sean Hyun, Mohammad Iranmanesh, Amin Maghsoudi & Chul Jeong. (2016) Airline Travelers' Causal Attribution of Service Failure and Its Impact on Trust and Loyalty Formation: The Moderating Role of Corporate Social Responsibility. Asia Pacific Journal of Tourism Research 21:4, pages 355-374.
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