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The Service Industries Journal Volume 33, 2013 - Issue 15-16
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Case studies and practical applications

Promoting service brands via the Internet

Iris Vilnai-YavetzDepartment of Business Administration, Ruppin Academic Center, Emek Hefer, IsraelCorrespondence[email protected]
&
Sigal TifferetDepartment of Business Administration, Ruppin Academic Center, Emek Hefer, Israel
Pages 1544-1563 | Received 19 May 2011, Accepted 25 Oct 2011, Published online: 24 Nov 2011

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Ashlea Rendell, Marc T. P. Adam, Ami Eidels & Timm Teubner. (2022) Nature imagery in user interface design: the influence on user perceptions of trust and aesthetics. Behaviour & Information Technology 41:13, pages 2762-2778.
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Tien Wang, Ralph Keng-Jung Yeh, David C. Yen & Christyanto Ari Nugroho. (2016) Electronic and in-person service quality of hybrid services. The Service Industries Journal 36:13-14, pages 638-657.
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Ari-Matti Erjansola, Linda Virtanen & Jukka Lipponen. (2022) “It Broke My Heart When They Ripped the Old Logo Off the Wall”: Places, Uses and Meanings of the Rebranded Logo. Corporate Reputation Review.
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Tobias Menzel & Timm Teubner. (2021) How Regional Trust Cues Could Drive Decentralisation in the Energy Sector—An Exploratory Approach. Sustainability 13:6, pages 3010.
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Linchi Kwok & Bei Yu. (2016) Taxonomy of Facebook messages in business-to-consumer communications: What really works?. Tourism and Hospitality Research 16:4, pages 311-328.
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Iris Vilnai-Yavetz & Sigal Tifferet. (2015) A Picture Is Worth a Thousand Words: Segmenting Consumers by Facebook Profile Images. Journal of Interactive Marketing 32, pages 53-69.
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