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Articles

Designing loyalty programs that matter to customers

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Pages 495-514 | Received 07 Sep 2011, Accepted 18 Aug 2012, Published online: 05 Feb 2014

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Tiffany S. Legendre & Melissa A. Baker. (2024) Credit card churning customers, endowed loyalty, and protestant work ethic. The Service Industries Journal 44:1-2, pages 22-44.
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Magnus Söderlund. (2019) Can the label ‘member’ in a loyalty program context boost customer satisfaction?. The International Review of Retail, Distribution and Consumer Research 29:3, pages 340-357.
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Articles from other publishers (9)

Jiang Wu, Linxiu Hu, Xiuli He & Xi Zheng. (2024) A systematic literature review and bibliometric analysis based on member subscription services in retailing. Electronic Commerce Research and Applications 63, pages 101344.
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Arthur de Sousa, Sérgio Moro & Renato Pereira. (2023) Cluster-Based Approaches toward Developing a Customer Loyalty Program in a Private Security Company. Applied Sciences 14:1, pages 78.
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Sonja Fourie, Michael Goldman & Michael McCall. (2022) Designing for loyalty programme effectiveness in the financial services industry. Journal of Financial Services Marketing 28:3, pages 502-525.
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Jacinta Ana Neves, Ephrem Habtemichael Redda & Natasha De Klerk. (2022) Influence of special treatment benefits on Generation Y students’ attitude towards retail point-based loyalty programmes. International Journal of Research in Business and Social Science (2147- 4478) 11:8, pages 24-34.
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Piotr Kwiatek, Vladimir Dženopoljac & Abdul Rauf. (2021) Loyalty program value: Give me more or treat me better?. Menadzment u hotelijerstvu i turizmu 9:2, pages 11-23.
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Chanho Song, Tuo Wang & Michael Y. Hu. (2019) Referral reward programs with scarcity messages on bank credit card adoption. International Journal of Bank Marketing 37:2, pages 531-544.
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Soyeon Kwon, Sejin Ha & Chris Kowal. (2017) How online self-customization creates identification: Antecedents and consequences of consumer-customized product identification and the role of product involvement. Computers in Human Behavior 75, pages 1-13.
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Zhibin Lin, Rose Quan, Marco Chi Keung Lau & Jie Ma. 2016. Handbook of Research on Consumerism and Buying Behavior in Developing Nations. Handbook of Research on Consumerism and Buying Behavior in Developing Nations 30 52 .
C. N. Noorshella, A. M. Abdullah & A. R. Nursalihah. (2015) Examining the Key Factors Affecting e-Service Quality of Small Online Apparel Businesses in Malaysia. SAGE Open 5:2.
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