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The Service Industries Journal Volume 34, 2014 - Issue 8
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Articles

Collaborating online: the roles of interactivity and personalization

Lorena Blasco-ArcasDepartment of Management, Faculty of Business and Public Management, University of Zaragoza, Plaza Constitución 1, 22001Huesca, Spain
,
Blanca I. Hernandez-OrtegaDepartment of Marketing, Faculty of Economics and Business, University of Zaragoza, c/ María de Luna, 50018Zaragoza, SpainCorrespondence[email protected]
&
Julio Jimenez-MartinezDepartment of Marketing, Faculty of Economics and Business, University of Zaragoza, c/ Gran Via 2, 50018Zaragoza, Spain
Pages 677-698 | Received 28 Nov 2011, Accepted 01 Jan 2013, Published online: 09 May 2014

Citations (10)

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Chrystal B. Zhang & Yi Hsin Lin. (2015) Exploring interactive communication using social media. The Service Industries Journal 35:11-12, pages 670-693.
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Articles from other publishers (9)

Sima Magatef, Manaf Al-Okaily, Laila Ashour & Tala Abuhussein. (2023) The impact of electronic customer relationship management strategies on customer loyalty: A mediated model. Journal of Open Innovation: Technology, Market, and Complexity 9:4, pages 100149.
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Gavin Davidson, Becca Allchin, Kate Blake-Holmes, Anne Grant, Susan Lagdon, Claire McCartan, Darryl Maybery, Joanne Nicholson & Andrea Reupert. (2023) Supporting Service Recipients to Navigate Complex Service Systems: An Interdisciplinary Scoping Review. Health & Social Care in the Community 2023, pages 1-24.
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Yu-Hsin Chen & Ching-Jui Keng. (2023) The effect of subscription relational bond on customer engagement and stickiness in podcast: the moderating role of social connectedness. Service Business.
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Maryanne Scutella, Carolin Plewa & Carmen Reaiche. (2023) Small businesses and e-government participation: the role of personalisation preference and intermediaries. Internet Research.
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Carlota Lorenzo-Romero, María-del-Carmen Alarcón-del-Amo & Marta Frasquet-Deltoro. (2023) A latent approach in the fashion retailing context: segmenting co-creator users. Fashion and Textiles 10:1.
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Dongyeon Kim, Sung-Pil Park & Sangyoon Yi. (2021) Relevant and rich interactivity under uncertainty: Guest reviews, host responses, and guest purchase intention on Airbnb. Telematics and Informatics 65, pages 101708.
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Marta Frasquet-Deltoro, María-del-Carmen Alarcón-del-Amo & Carlota Lorenzo-Romero. (2019) Antecedents and consequences of virtual customer co-creation behaviours. Internet Research 29:1, pages 218-244.
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Sheena Lovia Boateng & Bedman Narteh. (2016) Online relationship marketing and affective customer commitment – The mediating role of trust. Journal of Financial Services Marketing 21:2, pages 127-140.
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Miroslav Andjelkovi?Bosiljka Tadi?Marija Mitrovi? Dankulov, Milan Rajkovi?Roderick Melnik. (2016) Topology of Innovation Spaces in the Knowledge Networks Emerging through Questions-And-Answers. PLOS ONE 11:5, pages e0154655.
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