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The Service Industries Journal Volume 34, 2014 - Issue 9-10: Franchising in Services
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Articles

Brand and performance signals in the choice of franchise opportunities

Esther Calderon-MongeFaculty of Economics and Administration of Business, University of Burgos, C/ Parralillos, S/N, Burgos09001, SpainCorrespondence[email protected]
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Pilar Huerta-ZavalaFaculty of Economics and Administration of Business, University of Burgos, C/ Parralillos, S/N, Burgos09001, Spain
Pages 772-787 | Received 18 Apr 2013, Accepted 30 Oct 2013, Published online: 04 Jul 2014

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Thi Thao Hien Bui, Manimekalai Jambulingam & Muslim Amin. (2022) A literature review of franchisee performance: Insights for further research. Cogent Business & Management 9:1.
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Pimtong Tavitiyaman, Hanqin Qiu Zhang, Jiewen Wei & Wanlanai Saiprasert. (2018) Moderating effect of hotel markets on differentiation strategies and performance. Anatolia 29:3, pages 379-392.
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Articles from other publishers (8)

Nabil Ghantous & George Christodoulides. (2020) Franchising brand benefits: An integrative perspective. Industrial Marketing Management 91, pages 442-454.
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Cesario Armando Flores Villanueva & María del Carmen Gaytán Ramírez. (2020) The factors that determine franchising intensity: An analysis in an emerging economy. Thunderbird International Business Review 62:6, pages 647-659.
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Farhad Sadeh & Manish Kacker. (2017) Quality signaling through ex-ante voluntary information disclosure in entrepreneurial networks: evidence from franchising. Small Business Economics 50:4, pages 729-748.
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Lee,Sang-Suk. (2018) The Moderating Effects on Strength and Opportunity Factors Between Entrepreneurship of Franchisor's CEO and Performance in Hood Service Franchise. Asia-Pacific Journal of Business Venturing and Entrepreneurship 13:1, pages 131-143.
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최채봉 & Lee,Sang-Suk. (2017) A Study on Weight of SWOT Factors for Korea Food Service Franchise Entrepreneur. Asia-Pacific Journal of Business Venturing and Entrepreneurship 12:5, pages 141-162.
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Eugene Soon Lee Kang & Shun Yin Lam. (2016) Contingent effects of firm and employee reputations on professional advice adoption. Service Business 11:2, pages 345-373.
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진문근 & Park, Ju-Young. (2015) The Effects of Franchisors' Growth Strategy on the Territorial Restraint. Journal of Distribution and Management Research 18:3, pages 61-74.
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Farhad Sadeh & Manish Kacker. (2017) Quality Signaling Through Ex-Ante Voluntary Information Disclosure in Entrepreneurial Networks: Evidence from Franchising. SSRN Electronic Journal.
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