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The Service Industries Journal Volume 34, 2014 - Issue 11
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Articles

Customer demotion in hierarchical loyalty programmes

Geert van BerloInstitute for Management Research, Radboud University, PO Box 9108, Nijmegen, The Netherlands
,
Josée BloemerInstitute for Management Research, Radboud University, PO Box 9108, Nijmegen, The NetherlandsCorrespondence[email protected]
&
Vera BlazevicInstitute for Management Research, Radboud University, PO Box 9108, Nijmegen, The Netherlands
Pages 922-937 | Received 12 Jun 2012, Accepted 10 May 2013, Published online: 05 Jun 2014

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Read on this site (4)

Shanta Banik. (2023) Exploring the effects of status demotion in hierarchical loyalty programs. Journal of Strategic Marketing 31:5, pages 1087-1106.
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Shanta Banik & Yongqiang Gao. (2020) Status demotion in loyalty programmes: the role of perceived unfairness. The Service Industries Journal 40:3-4, pages 315-336.
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B. Ramaseshan, Alisha Stein & Fazlul K. Rabbanee. (2016) Status demotion in hierarchical loyalty programs: effects of payment source. The Service Industries Journal 36:9-10, pages 375-395.
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Eileen Bridges. (2015) EDITORIAL. The Service Industries Journal 35:1-2, pages 1-4.
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Articles from other publishers (11)

Shanta Banik & Fazlul K. Rabbanee. (2023) Does status demotion in hierarchical loyalty programs foster relationship fading?. Journal of Services Marketing 37:8, pages 1087-1102.
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Fang‐Chi Lu & Jayati Sinha. (2023) Understanding retail exclusion and promoting an inclusive customer experience at transforming service encounters. Journal of Consumer Affairs 57:3, pages 1482-1522.
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Huachao Gao & Yinlong Zhang. (2022) How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses. Journal of the Academy of Marketing Science 50:4, pages 822-840.
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Shanta Banik, Yongqiang Gao & Fazlul K. Rabbanee. (2021) Status demotion in hierarchical loyalty programs and customers’ revenge and avoidance intentions. European Journal of Marketing 56:1, pages 1-30.
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Hyunju Shin & Riza Casidy. (2021) Use it or lose it: point expiration and status demotion. Journal of Services Marketing 35:8, pages 1013-1027.
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Woojung Chang. (2020) Different status reevaluation period and communication styles for top-tier and bottom-tier customers in multi-tier loyalty programs. European Journal of Marketing 54:12.
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YooHee Hwang & Anna S. Mattila. (2018) Spillover Effects of Status Demotion on Customer Reactions to Loyalty Reward Promotions: The Role of Need for Status and Exclusivity. Journal of Travel Research 58:8, pages 1302-1316.
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Shanta Banik, Yongqiang Gao & Fazlul K. Rabbanee. (2019) Status demotion in hierarchical loyalty programs and its effects on switching: Identifying mediators and moderators in the Chinese context. Journal of Business Research 96, pages 125-134.
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Tammo H. A. Bijmolt, Manfred Krafft, F. Javier Sese & Vijay Viswanathan. 2018. Customer Engagement Marketing. Customer Engagement Marketing 119 139 .
B. Ramaseshan & Robyn Ouschan. (2017) Investigating status demotion in hierarchical loyalty programs. Journal of Services Marketing 31:6, pages 650-661.
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Tammo H. A. Bijmolt & Peter C. Verhoef. 2017. Handbook of Marketing Decision Models. Handbook of Marketing Decision Models 143 165 .

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