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The Service Industries Journal Volume 37, 2017 - Issue 15-16
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Assessing the effect of organic-food short storytelling on consumer response

評 估 有 機 食 品 短 篇 故 事 對 消 費 者 反 應 之 效 果

Yong You NieSchool of Economics, Shanghai University, Shanghai, People’s Republic of China
,
Austin Rong Da LiangDepartment of Leisure and Recreation Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung, TaiwanCorrespondence[email protected]
[email protected]
&
Dun Ji ChenGraduate Institute of Global Business and Strategy, National Taiwan Normal University, Taipei, Taiwan
Pages 968-985 | Received 30 Mar 2017, Accepted 18 Aug 2017, Published online: 14 Sep 2017

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Andrea Bauerné Gáthy, Angéla Kovácsné Soltész & István Szűcs. (2022) Sustainable consumption – examining the environmental and health awareness of students at the University of Debrecen. Cogent Business & Management 9:1.
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Armano Linda. (2022) The Acculturation Process of New Products through Known Products. Interpreting Ethical Certification of Diamonds through the Lens of Organic Food Produced in Italy. Luxury 9:2-3, pages 141-163.
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Articles from other publishers (13)

Nao Li, Leyan Li, Xiaoming Chen & IpKin Anthony Wong. (2024) Digital destination storytelling: Narrative persuasion effects induced by story satisfaction in a VR context. Journal of Hospitality and Tourism Management 58, pages 184-196.
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Luis Arango, Felix Septianto & Nicolas Pontes. (2023) Challenging cultured meat naturalness perceptions: The role of consumers’ mindset. Appetite 190, pages 107039.
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Kritika Devi, Gurmeet Singh, Sanjit K. Roy & Juraj Cúg. (2023) Determinants of organic food purchase intention: the moderating role of health consciousness. British Food Journal 125:11, pages 4092-4122.
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Mateus Manfrin Artêncio, Alvaro Luis Lamas Cassago, Renata Kelly da Silva, Fabiana M. Carvalho, Fernando Batista Da Costa, Marina Toledo Lourenção Rocha & Janaina de Moura Engracia Giraldi. (2023) The impact of coffee origin information on sensory and hedonic judgment of fine Amazonian robusta coffee. Journal of Sensory Studies 38:3.
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Harmandeep Kaur. (2023) Identifying the factors influencing intention to purchase organic food and their relevance with time. Gyan Management Journal 17:1, pages 59-70.
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João Ricardo de Oliveira Júnior, Ricardo Limongi, Weng Marc Lim, Jacqueline K. Eastman & Satish Kumar. (2022) A story to sell: The influence of storytelling on consumers' purchasing behavior. Psychology & Marketing 40:2, pages 239-261.
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Neeraj Karandikar. 2023. Elemente des Storytellings in Bildung, Kulturwissenschaften und Marketing. Elemente des Storytellings in Bildung, Kulturwissenschaften und Marketing 75 126 .
Sandra Nelly Leyva-Hernández, Virginia Margarita González-Rosales, Oscar Galván Mendoza & Arcelia Toledo-López. (2022) Main Factors that Explain Organic Food Purchase Intention: A Systematic Review. Innovar 33:87, pages 93-108.
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Benedikt Rilling & Carsten Herbes. (2022) Invisible, intangible, irrelevant, yet inevitable? Qualitative insights into consumer perceptions of heating tariffs and drop-in renewable gases in the German domestic heating market. Energy Research & Social Science 91, pages 102744.
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Dharun Kasilingam & Soundararaj Ajitha. (2022) Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands. Journal of Brand Management 29:4, pages 341-362.
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Wei XiaoXiaoling WangSenmao XiaPaul Jones. (2021) What Drives Creative Crowdsourcing? An Exploratory Study on the Persuasion of Digital Storytelling. Science, Technology and Society 27:1, pages 23-45.
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Myung Ja Kim & C. Michael Hall. (2020) What drives visitor economy crowdfunding? The effect of digital storytelling on unified theory of acceptance and use of technology. Tourism Management Perspectives 34, pages 100638.
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Tsung Hung Lee, Chung-Jen Fu & Yin Yuan Chen. (2019) Trust factors for organic foods: consumer buying behavior. British Food Journal 122:2, pages 414-431.
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