Advanced search
Publication Cover
The Service Industries Journal Volume 39, 2019 - Issue 15-16: Innovations to Advance Sustainability Behaviours
Submit an article Journal homepage
781
Views
12
CrossRef citations to date
0
Altmetric
Articles

An examination of market orientation and environmental marketing strategy: the case of Chinese firms

Yi WangSchool of Business Administration, Southwestern University of Finance and Economics, Chengdu, People’s Republic of ChinaView further author information
,
Si ShiSchool of Business Administration, Southwestern University of Finance and Economics, Chengdu, People’s Republic of ChinaView further author information
,
Yang ChenSchool of Business Administration, Southwestern University of Finance and Economics, Chengdu, People’s Republic of ChinaView further author information
&
Dogan GursoySchool of Hospitality Business Management, College of Business, Washington State University, Pullman, WA, USA;School of Tourism and Hospitality, University of Johannesburg, Johannesburg, South AfricaCorrespondence[email protected]
View further author information
Pages 1046-1071 | Received 20 Nov 2017, Accepted 17 Nov 2018, Published online: 17 Dec 2018

Citations (12)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (1)

Minseong Kim & Svetlana Stepchenkova. (2020) Corporate social responsibility authenticity from the perspective of restaurant consumers. The Service Industries Journal 40:15-16, pages 1140-1166.
Read now

Articles from other publishers (11)

Syed Muhammad Ali Shahbaz Habib, Mahwish Sindhu & Irfan Saleem. (2024) When do customers become your trusted allies: Unveiling pathways for enhanced citizenship in family-owned hotels. Asia Pacific Journal of Marketing and Logistics.
Crossref
Ailin Fei, Jaewook Kim & Sung in Kim. (2024) Effects of environmental sustainability practice in the economy hotel to Gen Zer’s purchase decision: Behavior economy approach using choice based conjoint analysis. International Journal of Hospitality Management 118, pages 103678.
Crossref
Ebenezer Afum, Yaw Agyabeng-Mensah, Charles Baah, George Asamoah & Lawrence Yaw Kusi. (2023) Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs: the role of lean management. Journal of Business & Industrial Marketing 38:10, pages 2151-2169.
Crossref
Ismail Juma Ismail, David Amani & Ismail Abdi Changalima. (2023) Strategic green marketing orientation and environmental sustainability in sub-Saharan Africa: Does green absorptive capacity moderate? Evidence from Tanzania. Heliyon 9:7, pages e18373.
Crossref
Li Liu, Hailang Cui & Yuankun Nie. (2023) Cite Space-Based Bibliometric Analysis of Green Marketing. Sustainability 15:12, pages 9840.
Crossref
Danish Mehraj & Ishtiaq Hussain Qureshi. (2021) Evaluating the emerging opportunities and challenges from green marketing practices among Indian manufacturing industries. Business Strategy & Development 5:3, pages 142-152.
Crossref
Ebenezer Afum, Yaw Agyabeng-Mensah, Charles Baah, George Asamoah & Lawrence Yaw Kusi. (2022) Eco-market orientation in the logistics industry: a conveyor belt for achieving organizational outcomes via green logistics practices. The International Journal of Logistics Management 33:2, pages 712-734.
Crossref
Bambang Tjahjadi, Noorlailie Soewarno, Johnny Jermias, Hariyati Hariyati, Atika Fairuzi & Dewi Nabilah Anwar. (2022) Does Engaging in Global Market Orientation Strategy Affect HEIs’ Performance? The Mediating Roles of Intellectual Capital Readiness and Open Innovation. Journal of Open Innovation: Technology, Market, and Complexity 8:1, pages 29.
Crossref
George Kwabena Asamoah, Ebenezer Afum, Lawrence Yaw Kusi, Yaw Agyabeng-Mensah & Charles Baah. (2021) Exploring the indirect role of green business practices in transmitting eco-market orientation into positive organizational outcomes: an empirical study. Management of Environmental Quality: An International Journal 33:2, pages 202-221.
Crossref
María José Ruiz-Ortega, Gloria Parra-Requena & Pedro Manuel García-Villaverde. (2021) From entrepreneurial orientation to sustainability orientation: The role of cognitive proximity in companies in tourist destinations. Tourism Management 84, pages 104265.
Crossref
Engin Ari, Osman M. Karatepe, Hamed Rezapouraghdam & Turgay Avci. (2020) A Conceptual Model for Green Human Resource Management: Indicators, Differential Pathways, and Multiple Pro-Environmental Outcomes. Sustainability 12:17, pages 7089.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.