4,396
Views
5
CrossRef citations to date
0
Altmetric
Articles

The importance of perceived fairness in product customization settings

, &
Pages 823-842 | Received 18 Oct 2019, Accepted 11 Aug 2020, Published online: 20 Sep 2020

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (4)

Tiffany S. Legendre & Melissa A. Baker. (2024) Credit card churning customers, endowed loyalty, and protestant work ethic. The Service Industries Journal 44:1-2, pages 22-44.
Read now
Arun Aggarwal, Weng Marc Lim, Dinesh Jaisinghani & Kamrunnisha Nobi. (2022) Driving service-oriented organizational citizenship behavior through error management culture. The Service Industries Journal 0:0, pages 1-40.
Read now
Xinhua Guan, Jinhong Gong, Qiangqiang Liu & Tzung-Cheng Huan. (2022) Constructing a value co-destruction behavior scale in business-to-customer service context. The Service Industries Journal 0:0, pages 1-21.
Read now
Yafei Liu, Mingli Zhang, Mu Hu & Tong Qiao. How multi-actor resources create value for live streaming platforms: the mediating role of engaged spectators. The Service Industries Journal 0:0, pages 1-30.
Read now

Articles from other publishers (1)

Asad Butt, Hassan Ahmad, Asif Muzaffar, Fayaz Ali & Nouman Shafique. (2021) WOW, the make-up AR app is impressive: a comparative study between China and South Korea. Journal of Services Marketing 36:1, pages 73-88.
Crossref