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The Service Industries Journal Volume 44, 2024 - Issue 11-12
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Articles

Promoting electronic customer-to-customer interaction: evidence from social commerce sites

促进电子顾客间互动——来自社交商务网站的实证证据

Ying ZhouAsia–Europe Institute, University of Malaya, Kuala Lumpur, Malaysia
,
Fumitaka FuruokaAsia–Europe Institute, University of Malaya, Kuala Lumpur, MalaysiaCorrespondence[email protected]
ORCID Iconhttps://orcid.org/0000-0003-1863-387X
ORCID Icon &
Sameer KumarAsia–Europe Institute, University of Malaya, Kuala Lumpur, Malaysia
Pages 873-899 | Received 08 Jul 2021, Accepted 06 Aug 2022, Published online: 24 Aug 2022

Citations (6)

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Read on this site (2)

Huanjun Ma, Jookyung Kwon & Jiseon Ahn. (2024) The impact of regulations and motivations on behavioural intentions of customers with self-service technology difficulties. Current Issues in Tourism 27:1, pages 142-153.
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Jasmine A.L. Yeap, Say Keat Ooi, Emily H.T. Yapp & Navhina Ramesh. (2022) Preloved is reloved: investigating predispositions of second-hand clothing purchase on C2C platforms. The Service Industries Journal 0:0, pages 1-25.
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Articles from other publishers (4)

Ying Zhou, Yuqiang Zhang, Fumitaka Furuoka & Sameer Kumar. (2024) The antecedents and outcomes of electronic customer-to-customer interaction: a PLS-SEM and fsQCA approach. Journal of Research in Interactive Marketing.
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Olivier Furrer, Mikèle Landry & Chloé Baillod. (2023) Managing customer-to-customer interactions: revisiting older models for a fresh perspective. Journal of Services Marketing 38:1, pages 71-86.
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Ying Zhou, Sameer Kumar & Fumitaka Furuoka. (2024) Enhancing customer value co-creation and stickiness in social commerce: integrating PLS-SEM and NCA for deeper insights into customer-to-customer dynamics. Humanities and Social Sciences Communications 11:1.
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Khaled Saleh Al-Omoush & Raed M. Al-Qirem. (2023) Social Commerce and Its Role in Women’s Empowerment and Innovation in Crises. Journal of Small Business Strategy 33:2.
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