275
Views
15
CrossRef citations to date
0
Altmetric
Original Articles

Marketing in the UK and US Not-for-Profit Sector: The Import Mirror View

Pages 113-131 | Published online: 28 Jul 2006

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (5)

Cristobal Barra, Geah Pressgrove & Eduardo Torres. (2018) Trust and commitment in the formation of donor loyalty. The Service Industries Journal 38:5-6, pages 360-377.
Read now
Manuel Antonio Rivera, Amir Shani & Denver Severt. (2009) Perceptions of service attributes in a religious theme site: an importance–satisfaction analysis. Journal of Heritage Tourism 4:3, pages 227-243.
Read now
Patricia Rees & Hanne Gardner. (2005) Political Marketing Segmentation–The Case of UK Local Government. Journal of Nonprofit & Public Sector Marketing 14:1-2, pages 169-184.
Read now
Yaolung James Hsieh. (2004) Exploring Corporate Donation Behavior: A Case Study of Taiwan. Journal of Nonprofit & Public Sector Marketing 12:1, pages 69-91.
Read now
LawrenceL. Garber$suffix/text()$suffix/text(), DineshS. Dave & MichaelR. Evans. (1999) Consumer-Based Strategic Planning in the Nonprofit Sector: The Empirical Assessment of an Arts Festival Audience. Journal of Professional Services Marketing 20:1, pages 115-134.
Read now

Articles from other publishers (10)

Ivan K.W. Lai, Michael Hitchcock, Ting Yang & Tun-Wei Lu. (2018) Literature review on service quality in hospitality and tourism (1984-2014). International Journal of Contemporary Hospitality Management 30:1, pages 114-159.
Crossref
David Horton Smith, David Horton Smith, David Horton Smith, David Horton Smith, David Horton Smith, Robert A. Stebbins, Jurgen Grotz & Jurgen GrotzIan W. Bruce, Mikko Laamanen, Robert Ashcraft, Marian Min CHEN, Irina Mersianova, Hanna Nel & David H. Smith. 2016. The Palgrave Handbook of Volunteering, Civic Participation, and Nonprofit Associations. The Palgrave Handbook of Volunteering, Civic Participation, and Nonprofit Associations 992 1006 .
Alexandra Medina-Borja & Konstantinos Triantis. (2011) Modeling social services performance: a four-stage DEA approach to evaluate fundraising efficiency, capacity building, service quality, and effectiveness in the nonprofit sector. Annals of Operations Research 221:1, pages 285-307.
Crossref
Melanie Randle, Friedrich Leisch & Sara Dolnicar. (2013) Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy. Journal of Brand Management 20:8, pages 689-704.
Crossref
Celine Chew & Stephen P. Osborne. (2009) Exploring Strategic Positioning in the UK Charitable Sector: Emerging Evidence from Charitable Organizations that Provide Public Services. British Journal of Management 20:1, pages 90-105.
Crossref
Hans Björkman. (2016) Targeting individuals and specific groups of employees: an emerging trade union challenge. Transfer: European Review of Labour and Research 12:3, pages 315-332.
Crossref
Michael T. Ewing & Julie Napoli. (2005) Developing and validating a multidimensional nonprofit brand orientation scale. Journal of Business Research 58:6, pages 841-853.
Crossref
Hans Björkman & Tony Huzzard. (2016) Membership Interface Unionism: A Swedish White-Collar Union in Transition. Economic and Industrial Democracy 26:1, pages 65-88.
Crossref
Leighann C. Neilson. (2016) The Development of Marketing in the Canadian Museum Community, 1840-1989. Journal of Macromarketing 23:1, pages 16-30.
Crossref
Phil Harris & Patricia Rees. (2000) Pictures at an Exhibition: Milton, Machiavelli, Monet, Mussorgsky and marketing. Marketing Intelligence & Planning 18:6/7, pages 368-373.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.