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International Journal of Advertising
The Review of Marketing Communications
Volume 20, 2001 - Issue 2
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Original Articles

Informing and transforming on the web: an empirical study of response to banner ads for functional and expressive products

Micael DahlénStockholm School of EconomicsView further author information
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Jonas Bergendahl DigiscopeView further author information
Pages 189-205 | Published online: 02 Mar 2015

Citations (24)

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Read on this site (3)

Louisa Ha. (2008) Online Advertising Research in Advertising Journals: A Review. Journal of Current Issues & Research in Advertising 30:1, pages 31-48.
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Guohua Wu. (2007) Applying the Rossiter-Percy Grid to Online Advertising Planning. Journal of Interactive Advertising 8:1, pages 15-22.
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Micael Dahlén. (2002) Thinking and feeling on the World Wide Web: the impact of product type and time on World Wide Web advertising effectiveness. Journal of Marketing Communications 8:2, pages 115-125.
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Articles from other publishers (21)

Mohammadreza Mousavizadeh, Mehrdad Koohikamali, Mohammad Salehan & Dam J. Kim. (2020) An Investigation of Peripheral and Central Cues of Online Customer Review Voting and Helpfulness through the Lens of Elaboration Likelihood Model. Information Systems Frontiers 24:1, pages 211-231.
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Rahim Hussain, Ahmed Shahriar Ferdous & Gillian Sullivan Mort. (2018) Impact of web banner advertising frequency on attitude. Asia Pacific Journal of Marketing and Logistics 30:2, pages 380-399.
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Mehdi Behboudi & Hamideh Mokhtari. (2017) Online Advertising. International Journal of Innovation in the Digital Economy 8:3, pages 49-64.
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Mehdi Behboudi & Hamideh Mokhtari. 2017. Driving Innovation and Business Success in the Digital Economy. Driving Innovation and Business Success in the Digital Economy 119 136 .
Jonathan Bishop. 2016. Big Data. Big Data 1452 1472 .
E. Crespo-Almendros & S. Del Barrio-García. (2015) Expert vs. novice users: Comparative analysis of the effectiveness of online discounts and gifts. Revista Española de Investigación de Marketing ESIC 19:1, pages 46-61.
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Jonathan Bishop. 2015. Geo-Intelligence and Visualization through Big Data Trends. Geo-Intelligence and Visualization through Big Data Trends 94 120 .
Mehdi Behboudi & Hamideh Mokhtari Hasanabad. 2015. Marketing and Consumer Behavior. Marketing and Consumer Behavior 1052 1074 .
Mehdi Behboudi & Hamideh Mokhtari Hasanabad. (2014) Advertisements on the Internet. International Journal of Innovation in the Digital Economy 5:4, pages 1-21.
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Mehdi Behboudi, Hossein Vazifehdoust, Kobra Najafi & Mina Najafi. (2014) Using rational and emotional appeals in online advertisements for Muslim customers. Journal of Islamic Marketing 5:1, pages 97-124.
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Payam Hanafizadeh & Mehdi Behboudi. (2013) The Right Format of Internet Advertising (RFIA). Information Resources Management Journal 26:2, pages 20-42.
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Kiran Karande, Altaf Merchant & K. Sivakumar. (2011) Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics. AMS Review 2:2-4, pages 108-125.
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Payam Hanafizadeh, Mehdi Behboudi, Fahimeh Ahadi & Fatemeh Ghaderi Varkani. (2012) Internet advertising adoption: a structural equation model for Iranian SMEs. Internet Research 22:4, pages 499-526.
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Payam Hanafizadeh, Mehdi Behboudi, Maryam Asghari Ilani & Ramineh Kalhor. (2012) Why Do Iranians Avoid Shopping on the Internet?. International Journal of Online Marketing 2:2, pages 44-56.
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Payam Hanafizadeh & Mehdi Behboudi. 2012. Online Advertising and Promotion. Online Advertising and Promotion 185 201 .
Payam Hanafizadeh & Mehdi Behboudi. 2012. Online Advertising and Promotion. Online Advertising and Promotion 44 70 .
Kiran Karande, Altaf Merchant & K. Sivakumar. (2011) Erratum to: Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics. AMS Review 1:2, pages 99-116.
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Evmorfia Argyriou, Philip J. Kitchen & T.C. Melewar. (2018) The Relationship between Corporate Websites and Brand Equity: A Conceptual Framework and Research Agenda. International Journal of Market Research 48:5, pages 575-599.
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Wendy W. Moe. (2006) A field experiment to assess the interruption effect of pop-up promotions. Journal of Interactive Marketing 20:1, pages 34-44.
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Herbjørn Nysveen & Einar Breivik. (2018) The Influence of Media on Advertising Effectiveness a Comparison of Internet, Posters and Radio. International Journal of Market Research 47:4, pages 381-404.
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Micael Dahlén & Fredrik Lange. (2005) Advertising weak and strong brands: Who gains?. Psychology & Marketing 22:6, pages 473-488.
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