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International Journal of Advertising
The Review of Marketing Communications
Volume 23, 2004 - Issue 1
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Original Articles

A model assessing the effectiveness of direct-toconsumer advertising: integration of concepts and measures from marketing and healthcare

Pages 91-117 | Published online: 06 Jan 2015

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Read on this site (15)

Ruchika Sachdeva. (2020) An Empirical Investigation of Factors Influencing Young Indian Consumer Decision Making. Journal of Asia-Pacific Business 21:3, pages 207-226.
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Mariko Morimoto. (2020) OTC drug advertising in Japan: the role of need for cognition and celebrity endorser credibility. Health Marketing Quarterly 37:2, pages 108-123.
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Isabell Koinig, Sandra Diehl & Barbara Mueller. (2017) Are pharmaceutical ads affording consumers a greater say in their health care? The evaluation and self-empowerment effects of different ad appeals in Brazil. International Journal of Advertising 36:6, pages 945-974.
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V. Kumar & Shaphali Gupta. (2016) Conceptualizing the Evolution and Future of Advertising. Journal of Advertising 45:3, pages 302-317.
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Jisu Huh, Denise E. Delorme & Leonard N. Reid. (2016) A Model of Consumer Response to Over-the-Counter Drug Advertising: Antecedents and Influencing Factors. Journal of Health Communication 21:1, pages 109-117.
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Jennifer G. Ball, Danae Manika & Patricia A. Stout. (2016) The Moderating Role of Age in Responses to Direct-to-Consumer Prescription Drug Advertising. Journal of Health Communication 21:1, pages 12-32.
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Mina Lee, Karen Whitehill King & Leonard N. Reid. (2015) Factors Influencing Consumers' Attitudinal and Behavioral Responses to Direct-To-Consumer and Over-the-Counter Drug Advertising. Journal of Health Communication 20:4, pages 431-444.
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BrentL. Rollins, Karen King, George Zinkhan & Matthew Perri. (2011) Nonbranded or Branded Direct-to-Consumer Prescription Drug Advertising—Which is More Effective?. Health Marketing Quarterly 28:1, pages 86-98.
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Denise E. DeLorme, Jisu Huh & Leonard N. Reid. (2006) Age Differences in How Consumers Behave Following Exposure to DTC Advertising. Health Communication 20:3, pages 255-265.
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Jisu Huh, DeniseE. DeLorme & LeonardN. Reid. (2005) Factors Affecting Trust in On-line Prescription Drug Information and Impact of Trust on Behavior Following Exposure to DTC Advertising. Journal of Health Communication 10:8, pages 711-731.
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Articles from other publishers (24)

Ermira Zifla & Burcu Eke Rubini. (2024) Multi-criteria evaluation of health news stories. Decision Support Systems 180, pages 114187.
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Betül ÇEPNİ ŞENER & Engin COŞKUN. (2023) REKLAM GÜVENİRLİĞİ VE REKLAMA YÖNELİK TUTUM BAĞLAMINDA SOSYAL MEDYA OKURYAZARLIK BECERİLERİNİN İNCELENMESİInvestigation of Social Media Literacy Skills In The Context of Advertising Credibility And Attitude Towards Advertising. Intermedia International E-journal 10:19, pages 332-349.
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Isabell Koinig. 2021. PR und Organisationskommunikation im Gesundheitswesen. PR und Organisationskommunikation im Gesundheitswesen 175 190 .
Nwamaka A. Anaza, Elyria Kemp, Elten Briggs & Aberdeen Leila Borders. (2020) Tell me a story: The role of narrative transportation and the C-suite in B2B advertising. Industrial Marketing Management 89, pages 605-618.
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Viorela Dan. 2019. The Palgrave Handbook of Deceptive Communication. The Palgrave Handbook of Deceptive Communication 839 855 .
Katarzyna Bachnik & Robert Nowacki. (2018) How to Build Consumer Trust: Socially Responsible or Controversial Advertising. Sustainability 10:7, pages 2173.
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Isabell Koinig, Sandra Diehl & Barbara Mueller. 2018. Advances in Advertising Research IX. Advances in Advertising Research IX 243 256 .
Sabita Mahapatra. (2017) Impact of participation on behaviour outcomes in health care service. Benchmarking: An International Journal 24:4, pages 1082-1098.
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Jana-Kristin Prigge, Beatrix Dietz, Christian Homburg, Wayne D. Hoyer & Jennifer L. Burton. (2015) Patient empowerment: A cross-disease exploration of antecedents and consequences. International Journal of Research in Marketing 32:4, pages 375-386.
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Diana Gavilan, Maria Avello & Carmen Abril. (2014) The mediating role of mental imagery in mobile advertising. International Journal of Information Management 34:4, pages 457-464.
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Martin Eisend, Silke Knoll, Susanne Schmidt & Ruziye Canbazoglu. 2012. Advances in Advertising Research (Vol. III). Advances in Advertising Research (Vol. III) 353 363 .
Jiun‐Sheng Chris Lin & Chia‐Chuan Hsieh. (2011) Modeling service friendship and customer compliance in high‐contact service relationships. Journal of Service Management 22:5, pages 607-631.
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Clive M. Mendonca, David J. McCaffrey, Benjamin F. Banahan, John P. Bentley & Yi Yang. (2011) Effect of Direct-to-Consumer Drug Advertising Exposure on Information Search. Drug Information Journal 45:4, pages 503-515.
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JANET HOEK, PHILIP GENDALL, LARA RAPSON & JORDAN LOUVIERE. (2011) Information Accessibility and Consumers' Knowledge of Prescription Drug Benefits and Risks. Journal of Consumer Affairs 45:2, pages 248-274.
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Hsiu-Ling Wang, Jun-Ying Huang & Shen-Long Howng. (2011) The effect on patient loyalty of service quality, patient visit experience and perceived switching costs: lessons from one Taiwan university hospital. Health Services Management Research 24:1, pages 29-36.
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Brent L. Rollins, Karen King, George Zinkhan & Matthew Petri. (2010) Behavioral Intentions and Information-Seeking Behavior: A Comparison of Nonbranded versus Branded Direct-to-Consumer Prescription Advertisements. Drug Information Journal 44:6, pages 673-683.
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Martha Myslinski Tipton, Sundar G. Bharadwaj & Diana C. Robertson. (2009) Regulatory Exposure of Deceptive Marketing and Its Impact on Firm Value. Journal of Marketing 73:6, pages 227-243.
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Deborah F Spake, Mathew Joseph & R Zachary Finney. (2008) Urban senior citizens' versus rural consumers' views of DTC advertising: A preliminary investigation. Journal of Medical Marketing 9:1, pages 21-28.
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Jisu Huh, Denise E. DeLorme & Leonard N. Reid. (2008) Operationalizing the Second-Person Effect and Its Relationship to Behavioral Outcomes of Direct-to-Consumer Advertising. American Behavioral Scientist 52:2, pages 186-207.
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Mathew Joseph, Deborah F. Spake & Zachary Finney. (2008) Consumer attitudes toward pharmaceutical direct‐to‐consumer advertising. International Journal of Pharmaceutical and Healthcare Marketing 2:2, pages 117-133.
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Melby Karina Zuniga Huertas & Marcos Cortez Campomar. (2008) Apelos racionais e emocionais na propaganda de medicamentos de prescrição: estudo de um remédio para emagrecer. Ciência & Saúde Coletiva 13:suppl, pages 651-662.
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Michael Harker & Debra Harker. (2007) Direct‐to‐consumer‐advertising of prescription medicines. Leadership in Health Services 20:2, pages 76-84.
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Erin E. Baca, Juan HolguinJrJr & Andreas W. Stratemeyer. (2005) Direct‐to‐consumer advertising and young consumers: building brand value. Journal of Consumer Marketing 22:7, pages 379-387.
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Lewis H. Glinert & Jon C. Schommer. (2005) Television advertisement format and the provision of risk information about prescription drug products☆. Research in Social and Administrative Pharmacy 1:2, pages 185-210.
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