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International Journal of Advertising
The Review of Marketing Communications
Volume 27, 2008 - Issue 1
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Original Articles

Open versus closed advertising texts and interpretive communities

Pages 9-36 | Published online: 06 Jan 2015

Keep up to date with the latest research on this topic with citation updates for this article.

Read on this site (6)

Frank Lindberg & Lena Mossberg. (2023) Struggle of the story: towards a sociocultural model of story world tension in communal consumption. Journal of Marketing Management 39:5-6, pages 498-519.
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Colin Campbell, Sean Sands, Matteo Montecchi & Hope Jensen Schau. (2022) That’s So Instagrammable! Understanding How Environments Generate Indirect Advertising by Cueing Consumer-Generated Content. Journal of Advertising 51:4, pages 411-429.
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Cagri Yalkin & Ekant Veer. (2018) Taboo on TV: gender, religion, and sexual taboos in transnationally marketed Turkish soap operas. Journal of Marketing Management 34:13-14, pages 1149-1171.
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Nancy Worthington. (2016) Marketing, media, and misogyny: interactive advertising critique in a Huffington Post forum. Feminist Media Studies 16:3, pages 398-412.
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Wan-Hsiu Sunny Tsai. (2012) Political issues in advertising polysemy: the case of gay window advertising. Consumption Markets & Culture 15:1, pages 41-62.
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Articles from other publishers (12)

Tom van Laer & Davide C. Orazi. (2024) Narrative Agency. Journal of the Association for Consumer Research 9:1, pages 95-105.
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Hyunsun Yoon & Aidan J. Kelly. (2023) Brand Blunders and Race in Advertising: Issues, Implications, and Potential Actions from a Macromarketing Perspective. Journal of Macromarketing 43:3, pages 403-417.
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Davide Settembre Blundo, Anna Lucia Maramotti Politi, Alfonso Pedro Fernández del Hoyo & Fernando Enrique García Muiña. (2019) The Gadamerian hermeneutics for a mesoeconomic analysis of Cultural Heritage. Journal of Cultural Heritage Management and Sustainable Development 9:3, pages 300-333.
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Mohamed-Nabil Mzoughi, Safa Chaieb & Karim Garrouch. (2018) The effects of rhetorical ambiguity in advertising on comprehension and persuasion: moderating role of tolerance of ambiguity. Recherches en Sciences de Gestion N° 123:6, pages 103-134.
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Christina Scandelius & Geraldine Cohen. (2016) Achieving collaboration with diverse stakeholders—The role of strategic ambiguity in CSR communication. Journal of Business Research 69:9, pages 3487-3499.
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Jenniina Sihvonen. (2015) Media Consumption and the Identity Projects of the Young. YOUNG 23:2, pages 171-189.
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Lillian Boxman-Shabtai & Limor Shifman. (2014) Evasive Targets: Deciphering Polysemy in Mediated Humor. Journal of Communication 64:5, pages 977-998.
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Tom van Laer, Ko de Ruyter, Luca M. Visconti & Martin Wetzels. (2014) The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers' Narrative Transportation. Journal of Consumer Research 40:5, pages 797-817.
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Sonia Dickinson‐Delaporte, Michael Beverland & Adam Lindgreen. (2010) Building corporate reputation with stakeholders. European Journal of Marketing 44:11/12, pages 1856-1874.
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Kevin D. O'Gorman & Cailein Gillespie. (2010) The mythological power of hospitality leaders?. International Journal of Contemporary Hospitality Management 22:5, pages 659-680.
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Tom van Laer & Davide Orazi. (2022) The Utility of Narrative Agency. SSRN Electronic Journal.
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Tom van Laer, Ko de Ruyter & Martin Wetzels. (2012) Antecedents and Consequences of Narrative Transportation: A Meta-Analysis. SSRN Electronic Journal.
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