Citations (105)
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Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu & Honglei Liu. (2023) Luxury brands’ live streaming sales: the roles of streamer identity and level strategy. International Journal of Advertising 42:7, pages 1178-1200.
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Kevin D. Thomas, Guillaume D. Johnson & Sonya A. Grier. (2023) Perspectives: race and advertising: conceptualizing a way forward through aesthetics. International Journal of Advertising 42:3, pages 617-637.
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Dhun & Hamendra Kumar Dangi. (2023) Influencer Marketing: Role of Influencer Credibility and Congruence on Brand Attitude and eWOM. Journal of Internet Commerce 22:sup1, pages S28-S72.
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Javier Flores-Zamora. (2023) Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification. International Journal of Advertising 42:2, pages 408-429.
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Lars Bergkvist & Tobias Langner. (2023) A comprehensive approach to the study of advertising execution and its effects. International Journal of Advertising 42:1, pages 227-246.
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Jung-Sook Lee, Hua Chang & Lingling Zhang. (2022) An integrated model of congruence and credibility in celebrity endorsement. International Journal of Advertising 41:7, pages 1358-1381.
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Patrick De Pelsmacker. (2021) What is wrong with advertising research and how can we fix it?. International Journal of Advertising 40:5, pages 835-848.
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Natasha T. Brison & Andrea N. Geurin. (2021) Social Media Engagement as a Metric for Ranking US Olympic Athletes as Brand Endorsers. Journal of Interactive Advertising 21:2, pages 121-138.
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Sahat Aditua Fandhitya Silalahi, Fachrurazi Fachrurazi & Achmad Muchaddam Fahham. (2021) The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions. Cogent Business & Management 8:1.
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Hongxia Zhang, Xiaoying Zheng & Xuan Zhang. (2020) Warmth effect in advertising: the effect of male endorsers’ warmth on brand attitude. International Journal of Advertising 39:8, pages 1228-1251.
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Sanga Song & Hye-Young Kim. (2020) Celebrity endorsements for luxury brands: followers vs. non-followers on social media. International Journal of Advertising 39:6, pages 802-823.
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Rajesh Srivastava. (2020) Brand Placement in a Movie Song and its Impact on Brand Equity. Journal of Promotion Management 26:2, pages 233-252.
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Delancy Bennett, William Diamond, Elizabeth Miller & Jerome Williams. (2020) Understanding Bad-Boy Celebrity Endorser Effectiveness: The Fantasy-Based Relationship, Hedonic Consumption, and Congruency Model. Journal of Current Issues & Research in Advertising 41:1, pages 1-19.
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Marcela Moraes, John Gountas, Sandra Gountas & Piyush Sharma. (2019) Celebrity influences on consumer decision making: new insights and research directions. Journal of Marketing Management 35:13-14, pages 1159-1192.
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Lars Bergkvist & Kris Qiang Zhou. (2019) Cause-related marketing persuasion research: an integrated framework and directions for further research. International Journal of Advertising 38:1, pages 5-25.
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François A. Carrillat & Jasmina Ilicic. (2019) The Celebrity Capital Life Cycle: A Framework for Future Research Directions on Celebrity Endorsement. Journal of Advertising 48:1, pages 61-71.
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Christian Schimmelpfennig. (2018) Who is the Celebrity Endorser? A Content Analysis of Celebrity Endorsements. Journal of International Consumer Marketing 30:4, pages 220-234.
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Justin Paul & Shailja Bhakar. (2018) Does Celebrity Image Congruence Influences Brand Attitude and Purchase Intention?. Journal of Promotion Management 24:2, pages 153-177.
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Marijke De Veirman, Veroline Cauberghe & Liselot Hudders. (2017) Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude. International Journal of Advertising 36:5, pages 798-828.
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Cristel Antonia Russell & Dina Rasolofoarison. (2017) Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements. International Journal of Advertising 36:5, pages 761-778.
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Lars Bergkvist. (2017) Celebrity trait transference: when brands pick up endorsers' personality traits. International Journal of Advertising 36:5, pages 663-681.
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Bongchul Kim, Jooyoung Kim, Hana Kim & Myungil Choi. (2017) Practitioners’ celebrity endorser selection criteria in South Korea: an empirical analysis using the Analytic Hierarchy Process. Asian Journal of Communication 27:3, pages 285-303.
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Erose Sthapit, Ping Yang, Chunli Ji, Peter Björk & Matthew J. Stone. Remembrance of travels past: creating memorable halal food experiences among non-muslim Chinese tourists. Journal of Foodservice Business Research 0:0, pages 1-28.
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Papaporn Chaihanchanchai, Saravudh Anantachart & Nalinnipa Ruangthanakorn. Unlocking the persuasive power of virtual influencer on brand trust and purchase intention: a parallel mediation of source credibility. Journal of Marketing Communications 0:0, pages 1-23.
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Lars Bergkvist & Heidi Skeiseid. Sportswashing: exploiting sports to clean the dirty laundry. International Journal of Advertising 0:0, pages 1-19.
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