Citations (27)
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Sophia Mueller, Cynthia R. Morton, Benjamin K. Johnson, Bhakti Sharma & Jon D. Morris. (2023) Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements. International Journal of Advertising 42:3, pages 488-517.
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Martin Eisend, Adrienne F. Muldrow & Sara Rosengren. (2023) Diversity and inclusion in advertising research. International Journal of Advertising 42:1, pages 52-59.
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Natasa Slak Valek & Gaelle Picherit-Duthler. (2021) Pushing for Gender Equality in Advertising: Gender Role Stereotypes in the United Arab Emirates. Journal of International Consumer Marketing 33:5, pages 512-525.
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Harsha Gangadharbatla & Deepti Khedekar. (2021) The Role of Gender Ideology in Consumers’ Reception of Ads Featuring Stay-at-home Dads. Journal of Current Issues & Research in Advertising 42:1, pages 49-61.
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Karen Middleton, Sarah Turnbull & Mauro José de Oliveira. (2020) Female role portrayals in Brazilian advertising: are outdated cultural stereotypes preventing change?. International Journal of Advertising 39:5, pages 679-698.
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Martin Eisend. (2019) Gender Roles. Journal of Advertising 48:1, pages 72-80.
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Carla Ferraro, Sean Sands, Nives Zubcevic-Basic & Colin Campbell. Diversity in the digital age: how consumers respond to diverse virtual influencers. International Journal of Advertising 0:0, pages 1-23.
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Articles from other publishers (20)
Delphine Caruelle. (2024) Are brands that perform gendered product differentiation perceived as sexist? An experimental investigation. Journal of Product & Brand Management.
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Jia Fu, Simin Huang & Xiaolin Chen. (2024) The impact of non-stereotypical gender role endorsement in live broadcasting on consumers’ purchase intention. Frontiers in Psychology 15.
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Ali Khalil. (2024) Gender Depictions in TV Advertising in the Gulf. International Journal of Customer Relationship Marketing and Management 15:1, pages 1-15.
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Colin Campbell, Sean Sands, Brent McFerran & Alexis Mavrommatis. (2023) Diversity representation in advertising. Journal of the Academy of Marketing Science.
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André Cieplinski, Simone D'Alessandro, Chandni Dwarkasing & Pietro Guarnieri. (2023) Narrowing women’s time and income gaps: An assessment of the synergies between working time reduction and universal income schemes. World Development 167, pages 106233.
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Katherine Baxter, Barbara Czarnecka, Bruno Schivinski & Maria Rita Massaro. (2022) Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK. PLOS ONE 17:10, pages e0273927.
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Aruna M & Gunasundari K. (2022) Empowering of Feminine in Indian Advertisements. International Journal of Computer Communication and Informatics 4:1, pages 11-22.
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Nina Åkestam, Sara Rosengren, Micael Dahlén, Karina T. Liljedal & Hanna Berg. (2021) Gender stereotypes in advertising have negative cross-gender effects. European Journal of Marketing 55:13, pages 63-93.
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Fernanda Almeida Marcon, Rudimar Antunes da Rocha & Ana Maria Simões Ribeiro. (2021) Papéis femininos na propaganda e seus efeitos sobre consumidores brasileiros. Intercom: Revista Brasileira de Ciências da Comunicação 44:3, pages 103-126.
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David López Jiménez, Eduardo Carlos Dittmar & Jenny Patricia Vargas Portillo. (2020) Self-regulation of Sexist Digital Advertising: From Ethics to Law. Journal of Business Ethics 171:4, pages 709-718.
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Zülfiye ACAR ŞENTÜRK, Onur TOS & Ebru DIVRAK. (2021) Reklamlardaki Cinsiyet Kodları Üzerine Bir Alımlama Analizi. Akdeniz Üniversitesi İletişim Fakültesi Dergisi 0:35, pages 462-484.
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Fei Teng, Junsheng Hu, Zhansheng Chen, Kai-Tak Poon & Yong Bai. (2020) Sexism and the Effectiveness of Femvertising in China: A Corporate Social Responsibility Perspective. Sex Roles 84:5-6, pages 253-270.
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Hongzhen Lei, Jianqi Liu & Lijun Zhang. (2019) Tourism Image Endorsement Based on Experiment and Variance Analysis. IOP Conference Series: Earth and Environmental Science 371:5, pages 052001.
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Caroline F Leader. (2019) Dadvertising: Representations of Fatherhood in Procter & Gamble’s Tide Commercials. Communication, Culture and Critique 12:1, pages 72-89.
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