Advanced search
Publication Cover
International Journal of Advertising
The Review of Marketing Communications
Volume 35, 2016 - Issue 1: Social and Environmental Issues in Advertising
Submit an article Journal homepage
843
Views
9
CrossRef citations to date
0
Altmetric
Original Articles

‘Kid tested, mother approved’: the relationship between advertising expenditures and ‘most-loved’ brands

Kacy K. KimDepartment of Marketing & Entrepreneurship, Elon University, NC27244, USAView further author information
,
Jerome D. WilliamsManagement and Global Business Department, The Center for Urban, Entrepreneurship & Economic Development (CUEED), Rutgers Business School-Newark and New Brunswick, NJ08854, USACorrespondence[email protected]
View further author information
&
Gary B. WilcoxDepartment of Advertising & Public Relations, The University of Texas at Austin, TX78712USAView further author information
Pages 42-60 | Received 27 Oct 2014, Accepted 31 Jul 2015, Published online: 16 Sep 2015

Citations (9)

Keep up to date with the latest research on this topic with citation updates for this article.

Subscribe to citation updates

Read on this site (5)

Morgan E. Ellithorpe, Amy Bleakley, Michael Hennessy, Amy Jordan, Robin Stevens & Erin Maloney. (2023) Athletes Drink Gatorade: DMA Advertising Expenditures, Ad Recall, and Athletic Identity Influence Energy and Sports Drink Consumption. Health Communication 38:13, pages 3031-3039.
Read now
Jinhee Lee, Ji Mi Hong & Hyuk Jun Cheong. (2020) Perfect Mothers? The Description of Mothers in Food Advertising. Journal of Promotion Management 26:4, pages 593-611.
Read now
Kacy Kim, Sukki Yoon & Yung Kyun Choi. (2019) The effects of eWOM volume and valence on product sales – an empirical examination of the movie industry. International Journal of Advertising 38:3, pages 471-488.
Read now
Steffi De Jans, Dieneke Van de Sompel, Liselot Hudders & Veroline Cauberghe. (2019) Advertising targeting young children: an overview of 10 years of research (2006–2016). International Journal of Advertising 38:2, pages 173-206.
Read now
Sukki Yoon & Sangdo Oh. (2016) Introduction to the special issue on social and environmental issues in advertising. International Journal of Advertising 35:1, pages 1-3.
Read now

Articles from other publishers (4)

Jitka Burešová, Marie Pospíšilová, Otakar Ungerman, Jaroslava Dědková, Jitka Jursová & Jan Berki. 2023. Online marketingová komunikace cílící na děti školního věku. Online marketingová komunikace cílící na děti školního věku.
Meda Mucundorfeanu & Delia Cristina Balaban. 2022. Schlüsselwerke der Werbeforschung. Schlüsselwerke der Werbeforschung 201 210 .
Kacy Kim, Chanmo Park, Sukki Yoon, Yung Kyun Choi, Sangdo Oh & Jooyoung Lee. (2019) Branded entertainment: Gender differences in reactions to star ratings. Journal of Consumer Behaviour 18:2, pages 166-176.
Crossref
Nicolla Confos & Teresa Davis. (2016) Young consumer-brand relationship building potential using digital marketing. European Journal of Marketing 50:11, pages 1993-2017.
Crossref

Reprints and Corporate Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

To request a reprint or corporate permissions for this article, please click on the relevant link below:

Order Reprints Request Corporate Permissions

Academic Permissions

Please note: Selecting permissions does not provide access to the full text of the article, please see our help page How do I view content?

Obtain permissions instantly via Rightslink by clicking on the button below:

Request Academic Permissions

If you are unable to obtain permissions via Rightslink, please complete and submit this Permissions form. For more information, please visit our Permissions help page.

Related research

People also read lists articles that other readers of this article have read.

Recommended articles lists articles that we recommend and is powered by our AI driven recommendation engine.

Cited by lists all citing articles based on Crossref citations.
Articles with the Crossref icon will open in a new tab.