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International Journal of Advertising
The Review of Marketing Communications
Volume 37, 2018 - Issue 1: Electronic Word-of-Mouth
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Articles

When brand-related UGC induces effectiveness on social media: the role of content sponsorship and content type

Mikyoung KimSchool of Advertising & Public Relations, Hongik University, Sejong City, South KoreaCorrespondence[email protected]
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Doori SongDepartment of Marketing, Williamson College of Business Administration, Youngstown State University, Youngstown, OH, USAView further author information
Pages 105-124 | Received 23 Sep 2016, Accepted 12 Jun 2017, Published online: 12 Jul 2017

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Charitha Harshani Perera, Rajkishore Nayak & Long Thang Van Nguyen. (2023) The impact of social media marketing and brand credibility on higher education institutes’ brand equity in emerging countries. Journal of Marketing Communications 29:8, pages 770-795.
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Ali Hussain, Ding Hooi Ting, Amir Zaib Abbasi & Umair Rehman. (2023) Integrating the S-O-R Model to Examine Purchase Intention Based on Instagram Sponsored Advertising. Journal of Promotion Management 29:1, pages 77-105.
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Mikyoung Kim & Hyun Ju Jeong. The dynamics of social media influencer-driven CSR advertising: The role of sponsorship disclosure and perceived similarity. Asian Journal of Communication 0:0, pages 1-22.
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Min Qin, Shanshan Qiu, Yu Zhao, Wei Zhu & Shuqin Li. (2024) Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example. Electronic Commerce Research and Applications 65, pages 101402.
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Chris Zhu, Lawrence Hoc Nang Fong, Christy Ying Ni Liu & Hongmei Song. (2023) When social media meets destination marketing: the mediating role of attachment to social media influencer. Journal of Hospitality and Tourism Technology 14:4, pages 643-657.
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Xiaowei Wang, Mingming Cheng, Shanshi Li & Ruochen Jiang. (2023) The interaction effect of emoji and social media content on consumer engagement: A mixed approach on peer-to-peer accommodation brands. Tourism Management 96, pages 104696.
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Mikyoung Kim, Doori Song & Ahnlee Jang. (2021) Consumer response toward native advertising on social media: the roles of source type and content type. Internet Research 31:5, pages 1656-1676.
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Nadr EI Hana & Ouidade Sabri. (2021) Expressing one's opinions freely on politicians using parodies: Effect of the sources of political parodies (user‐ vs. media‐generated parodies). Psychology & Marketing 38:10, pages 1670-1685.
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Chenyan Gu, Yunjie Calvin Xu & Minghui Yao. (2020) Effect of appeal orientation in sponsored ad forwarding on a microblog platform. Internet Research 30:6, pages 1835-1856.
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Ayşenur EFE & Keti VENTURA. (2020) INSTAGRAMDA MARKA İMAJI YARATMADA ETKİLEYİCİ KİŞİLER VE MÜŞTERİ ETKİLEŞİMİ: SPONSORLU ÜRÜN YORUMLARININ ANALİZİNE YÖNELİK BİR ÇALIŞMAINFLUENCERS AND CUSTOMER INTERACTION IN CREATING BRAND IMAGE ON INSTAGRAM: A STUDY ON THE ANALYSIS OF SPONSORED PRODUCT REVIEWS. Süleyman Demirel Üniversitesi Vizyoner Dergisi 11:27, pages 541-554.
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Patricia Núñez Gómez, Luis Mañas-Viniegra & Blanca Miguélez Juan. 2020. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies 215 238 .
Naghmeh Sabermajidi, Naser Valaei, M.S. Balaji & See Kwong Goh. (2019) Measuring brand-related content in social media: a socialization theory perspective. Information Technology & People 33:4, pages 1281-1302.
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Gillian Moran, Laurent Muzellec & Devon Johnson. (2019) Message content features and social media engagement: evidence from the media industry. Journal of Product & Brand Management 29:5, pages 533-545.
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Mar Gómez, Carmen Lopez & Arturo Molina. (2019) An integrated model of social media brand engagement. Computers in Human Behavior 96, pages 196-206.
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Wen-Chin Tsao & Tz-Chi Mau. (2019) Ethics in social media marketing. Aslib Journal of Information Management 71:2, pages 195-216.
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