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Citations (10)
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Fanny Fong Yee Chan. (2023) A Systematic Analysis of Non-accidental Visual-Spatial Properties in Chinese Brand Names and Their Esthetic Associations. Journal of Global Marketing 36:5, pages 339-355.
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Thamaraiselvan Natarajan, Jegan Jayapal, Sinthubairavi Jegan & Nakul Gangadharan. (2023) Brand Placements: An Exemplary Integration in Reality Shows. Quarterly Review of Film and Video 40:1, pages 112-137.
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Fanny Fong Yee Chan. (2022) Hong Kong millennials’ perceptions and preferences on joint promotion partners. Asia Pacific Business Review 28:3, pages 410-430.
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Thamaraiselvan Natarajan, Jegan Jayapal & Nakul Gangadharan. (2021) The Television Cult: Prevalence of Brand Placements in an Indian Reality Show. Journal of Promotion Management 27:7, pages 971-997.
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Rodrigo Uribe & Alejandra Fuentes-García. (2020) Disclosing Product Placements of Fast Food to Children: The Importance of Reinforcing the Use of Disclosures and the Age of Children. Health Communication 35:11, pages 1415-1425.
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Articles from other publishers (5)
Ravineet Kaur, Rakesh Kumar Sharma & Apurva Bakshi. (2021) Antecedents and consequences of consumers' attitudes toward product placements: evidence from India. International Journal of Emerging Markets 18:9, pages 2698-2717.
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Dulanjana Gamage, Nisha Jayasuriya, Nilmini Rathnayake, Kithmini Minoma Herath, Diunugalge Peshala Seuvandi Jayawardena & Diluksha Yasith Senarath. (2023) Product placement versus traditional TV commercials: new insights on their impacts on brand recall and purchase intention. Journal of Asia Business Studies 17:6, pages 1110-1124.
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Sigen Song, Fanny Fong Yee Chan, Yongfa Li & Cheng Lu Wang. (2022) Configurating product placement prominence on brand memory: what counts and what does not?. Journal of Product & Brand Management 32:4, pages 600-617.
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Fanny Fong Yee Chan. (2022) Consumer Recall and Recognition Of Co-Appearing Brands in TV Media. Journal of Advertising Research 62:1, pages 18-34.
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Fanny Fong Yee Chan & Ben Lowe. (2020) Placing products in humorous scenes: its impact on brand perceptions. European Journal of Marketing 55:3, pages 649-670.
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