Citations (29)
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Aman Abid, Paul Harrigan, Shasha Wang, Sanjit K. Roy & Tauel Harper. (2023) Social media in politics: how to drive engagement and strengthen relationships. Journal of Marketing Management 39:3-4, pages 298-337.
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Sigal Segev & Juliana Fernandes. (2023) The Anatomy of Viral Advertising: A Content Analysis of Viral Advertising from the Elaboration Likelihood Model Perspective. Journal of Promotion Management 29:1, pages 125-154.
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Minjie Li. (2022) Influence for social good: exploring the roles of influencer identity and comment section in Instagram-based LGBTQ-centric corporate social responsibility advertising. International Journal of Advertising 41:3, pages 462-499.
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Hanyoung Kim, Youngji Seo, Hye Jin Yoon, Jeong Yeob Han & Youngjee Ko. (2021) The effects of user comment valence of Facebook health messages on intention to receive the flu vaccine: the role of pre-existing attitude towards the flu vaccine and psychological reactance. International Journal of Advertising 40:7, pages 1187-1208.
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Yang Feng & Linwan Wu. (2021) Commenting on Brand Posts during a Crisis: The Relationship between Context-Induced Moods and Brand Message Processing across Three Social Media Platforms. Journal of Interactive Advertising 21:3, pages 243-255.
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Jan Kietzmann, Adam J. Mills & Kirk Plangger. (2021) Deepfakes: perspectives on the future “reality” of advertising and branding. International Journal of Advertising 40:3, pages 473-485.
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Jisu Huh, Hyejin Kim, Bhavtosh Rath, Xinyu Lu & Jaideep Srivastava. (2020) You reap where you sow: a trust-based approach to initial seeding for viral advertising. International Journal of Advertising 39:7, pages 963-989.
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Shalom Levy & Yaniv Gvili. (2020) Online shopper engagement in price negotiation: the roles of culture, involvement and eWOM. International Journal of Advertising 39:2, pages 232-257.
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Jameson L. Hayes, Guy Golan, Brian Britt & Janelle Applequist. (2020) How advertising relevance and consumer–Brand relationship strength limit disclosure effects of native ads on Twitter. International Journal of Advertising 39:1, pages 131-165.
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Tong (Tony) Bao, Tung-lung Steven Chang, Alex Jiyoung Kim & Sue H. Moon. (2019) The characteristics and business impact of children’s electronic word of mouth in marketing communications. International Journal of Advertising 38:5, pages 731-759.
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Shu-Chuan Chu, Che-Hui Lien & Yang Cao. (2019) Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM. International Journal of Advertising 38:1, pages 26-49.
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Hilde A.M. Voorveld. (2019) Brand Communication in Social Media: A Research Agenda. Journal of Advertising 48:1, pages 14-26.
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Articles from other publishers (17)
Li Chen, Yiwen Chen & Yang Pan. (2024) The effect of sponsored video customization on video shares: the critical moderating role of influencer and brand characteristics. European Journal of Marketing 58:4, pages 1047-1082.
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Sai Wang, Tsz Hang Chu & Guanxiong Huang. (2023) Do Bandwagon Cues Affect Credibility Perceptions? A Meta-Analysis of the Experimental Evidence. Communication Research 50:6, pages 720-744.
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Mangirdas Mork̄unas. (2022) Revealing Differences in Brand Loyalty and Brand Engagement of Single or no Parented Young Adults. IIM Kozhikode Society & Management Review 12:1, pages 102-111.
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Rameen Fatima & Usamah Iyyaz Billah. (2022) Contributors of Brand Switching: The Mediating Role of Brand Image and Customer Satisfaction. JISR management and social sciences & economics 20:2.
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Brighton Nyagadza. (2022) Search engine marketing and social media marketing predictive trends. Journal of Digital Media & Policy 13:3, pages 407-425.
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Violetta Wilk, Claire Lambert & Stephanie Meek. (2022) Online brand detraction in an online opinion platform. International Journal of Hospitality Management 107, pages 103345.
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Uzman Saleem, Su yi, Muhammad Bilal, Dan Ioan Topor & Sorinel Căpuṣneanu. (2022) The impact of website quality on customer satisfaction and eWOM in online purchase intention: The moderating role of gender in risk-taking. Frontiers in Psychology 13.
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Muhammad Sohaib, Peng Hui, Umair Akram, Abdul Majeed, Zubair Akram & Muhammad Bilal. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships
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Muhammad Bilal, Zeng Jianqiu, Umair Akram, Yasir Tanveer, Muhammad Sohaib & Muhammad Ahsan Ali Raza. 2022. Research Anthology on Social Media Advertising and Building Consumer Relationships. Research Anthology on Social Media Advertising and Building Consumer Relationships
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Muhammad Bilal, Umair Akram, Hassan Rasool, Xiaoyan Yang & Yasir Tanveer. (2021) Social commerce isn’t the cherry on the cake, its the new cake! How consumers’ attitudes and eWOM influence online purchase intention in China. International Journal of Quality and Service Sciences 14:2, pages 180-196.
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Jameson L. Hayes, Nancy H. Brinson, Gregory J. Bott & Claire M. Moeller. (2021) The Influence of Consumer–Brand Relationship on the Personalized Advertising Privacy Calculus in Social Media. Journal of Interactive Marketing 55, pages 16-30.
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Muhammad Bilal, Zeng Jianqiu, Umair Akram, Yasir Tanveer, Muhammad Sohaib & Muhammad Ahsan Ali Raza. (2020) The Role of Motivational Factors for Determining Attitude Towards eWOM in Social Media Context. International Journal of Enterprise Information Systems 16:2, pages 73-91.
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Shu-Chuan Chu, Hsuan-Ting Chen & Chen Gan. (2020) Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States. Journal of Business Research 110, pages 260-271.
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Kamilla Sánta, Patrik Baša & Renáta Machová. (2020) Is marketing communication really a challenge for companies on Instagram?. SHS Web of Conferences 83, pages 01061.
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Keith A. Quesenberry & Michael K. Coolsen. (2019) Drama Goes Viral: Effects of Story Development on Shares and Views of Online Advertising Videos. Journal of Interactive Marketing 48, pages 1-16.
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Hyejin Kim & Hao Xu. (2019) Exploring the effects of social media features on the publics’ responses to decreased usage CSR messages. Corporate Communications: An International Journal 24:2, pages 287-302.
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Muhammad Sohaib, Peng Hui, Umair Akram, Abdul Majeed, Zubair Akram & Muhammad Bilal. (2019) Understanding the Justice Fairness Effects on eWOM Communication in Social Media Environment. International Journal of Enterprise Information Systems 15:1, pages 69-84.
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