Citations (39)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (17)
Shu-Chuan Chu, Tao Deng & Juan Mundel. (2024) The impact of personalization on viral behavior intentions on TikTok: The role of perceived creativity, authenticity, and need for uniqueness. Journal of Marketing Communications 30:1, pages 1-20.
Read now
Read now
Elisabeth Wolfsteiner, Marion Garaus, Udo Wagner & Alexander Girschick. (2023) Selfie campaigns as advertising tactic: mental imagery as a driver of brand interest and participation. International Journal of Advertising 42:4, pages 773-797.
Read now
Read now
Olga Shabalina, Michelle R. Nelson, Lidiia K. Lobodenko & Na Hong. (2023) Culture at Arm’s Length: The Effects of Analytic-Holistic Thinking on Visual Aesthetics in Brand Selfies Taken by Chinese, Russian, and U.S. Consumers. Journal of Current Issues & Research in Advertising 44:1, pages 38-59.
Read now
Read now
Jesús Martínez-Navarro & Enrique Bigné. (2022) Sponsored consumer-generated advertising in the digital era: what prompts individuals to generate video ads, and what creative strategies do they adopt?. International Journal of Advertising 41:4, pages 623-654.
Read now
Read now
Gauze Pitipon Kitirattarkarn, Theo Araujo & Peter Neijens. (2022) How Audience Diversity Affects Consumers’ Creation of Brand Posts on Facebook: A Cross Cultural Examination. Journal of Intercultural Communication Research 51:3, pages 271-290.
Read now
Read now
Seoyeon Hong, Bokyung Kim & SoYoung Lee. (2022) Too Close to Like?: How Social Media Influencers recast personal space between selfies and Instagram users. Communication Studies 73:2, pages 119-135.
Read now
Read now
Yui Ha, Kunwoo Park, Su Jung Kim, Jungseock Joo & Meeyoung Cha. (2021) Automatically Detecting Image–Text Mismatch on Instagram with Deep Learning. Journal of Advertising 50:1, pages 52-62.
Read now
Read now
Wenting Feng, Tao Wang & Wenlong Mu. (2020) The influence of anthropomorphic communication in social media on the country-of-origin effect. International Journal of Advertising 39:8, pages 1202-1227.
Read now
Read now
Jung Ah Lee & Matthew S. Eastin. (2020) I Like What She’s #Endorsing: The Impact of Female Social Media Influencers’ Perceived Sincerity, Consumer Envy, and Product Type. Journal of Interactive Advertising 20:1, pages 76-91.
Read now
Read now
Byung-Kwan Lee, Taewon Suh & Jeremy J. Sierra. (2020) Understanding the Effects of Physical Images on Viewers in Social Comparison Contexts: A Multi-study Approach. Journal of Promotion Management 26:1, pages 1-18.
Read now
Read now
Mira Mayrhofer, Jörg Matthes, Sabine Einwiller & Brigitte Naderer. (2020) User generated content presenting brands on social media increases young adults’ purchase intention. International Journal of Advertising 39:1, pages 166-186.
Read now
Read now
Chang Suk Choi, Yoon-Na Cho, Eunju Ko, Sang Jin Kim, Kyung Hoon Kim & Matthew E. Sarkees. (2019) Corporate sustainability efforts and e-WOM intentions in social platforms. International Journal of Advertising 38:8, pages 1224-1239.
Read now
Read now
Young-A Song, So Young Lee & Yoojung Kim. (2019) Does mindset matter for using social networking sites?: understanding motivations for and uses of Instagram with growth versus fixed mindset. International Journal of Advertising 38:6, pages 886-904.
Read now
Read now
Tong (Tony) Bao, Tung-lung Steven Chang, Alex Jiyoung Kim & Sue H. Moon. (2019) The characteristics and business impact of children’s electronic word of mouth in marketing communications. International Journal of Advertising 38:5, pages 731-759.
Read now
Read now
Russell Belk. (2019) On standing out and fitting in. Journal of Global Fashion Marketing 10:3, pages 219-227.
Read now
Read now
Shu-Chuan Chu, Che-Hui Lien & Yang Cao. (2019) Electronic word-of-mouth (eWOM) on WeChat: examining the influence of sense of belonging, need for self-enhancement, and consumer engagement on Chinese travellers’ eWOM. International Journal of Advertising 38:1, pages 26-49.
Read now
Read now
Hilde A.M. Voorveld. (2019) Brand Communication in Social Media: A Research Agenda. Journal of Advertising 48:1, pages 14-26.
Read now
Read now
Articles from other publishers (22)
Sooyeon Choi & Richard Feinberg. (2024) Investigating the role of individualism/collectivism as underlying motives and status consumption as a behavioral outcome of LOHAS: Focusing on the moderating effect of materialism. Innovative Marketing 20:2, pages 15-28.
Crossref
Crossref
Runyue Han, Julia Brennecke, Dhruba Borah & Hugo K. S. Lam. (2024) The use of social media in different phases of the new product development process: a systematic literature review. R&D Management.
Crossref
Crossref
Gajalakshmi N. S. Yadav & R. Seranmadevi. 2024. Digital Technologies, Ethics, and Decentralization in the Digital Era. Digital Technologies, Ethics, and Decentralization in the Digital Era
80
98
.
Faheem Gul Gilal, Justin Paul, Asha Thomas, Lia Zarantonello & Rukhsana Gul Gilal. (2023) Brand passion: a systematic review and future research agenda. Journal of Brand Management 30:6, pages 490-515.
Crossref
Crossref
Mohsin Raza, Rimsha Khalid & Hassan Raza. (2023) Hey brand, let me take a selfie to get you out of the crisis. Journal of Hospitality and Tourism Insights.
Crossref
Crossref
Davood Ghorbanzadeh, Rafina Rafkatovna Zakieva, Mariya Kuznetsova, Aras Masood Ismael & Alim Al Ayub Ahmed. (2022) Generating destination brand awareness and image through the firm's social media. Kybernetes 52:9, pages 3292-3314.
Crossref
Crossref
Sunny Zhenzhen Nong, Lawrence Hoc Nang Fong, Rachel Ruisha Hao & Chulmo Koo. (2023) Why do Chinese tourists post selfie and who are they? An exploratory study. Tourism Management Perspectives 48, pages 101174.
Crossref
Crossref
Han Nguyen, Brett A. S. Martin & Gayle Kerr. (2021) Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media. Australasian Marketing Journal 31:2, pages 135-141.
Crossref
Crossref
Balamoorthy S & Bibhas Chandra. (2023) The influence of intrinsic and extrinsic motivational factors on e-WOM behaviour: The role of psychological impact during the time of COVID-19 crisis. Heliyon 9:2, pages e13270.
Crossref
Crossref
Jessica Lichy, Fraser McLeay, Claire Burdfield & Olga Matthias. (2022) Understanding pre‐teen consumers social media engagement. International Journal of Consumer Studies 47:1, pages 202-215.
Crossref
Crossref
Junyun Liao, Jiawen Chen, Haichuan Zhao & Muhua Li. (2023) Fanning the flames: Transmitting negative word of mouth of rival brands. Journal of Business Research 154, pages 113318.
Crossref
Crossref
Usep Suhud, Mamoon Allan & Siti Mugi Rahayu. (2022) Attitudes Towards Selfie-taking While Wearing Local Traditional Dress. Tourism Culture & Communication 22:4, pages 369-385.
Crossref
Crossref
Sajad Dadgar & Mehdi Neshat. (2022) A Novel Hybrid Multi-Modal Deep Learning for Detecting Hashtag Incongruity on Social Media. Sensors 22:24, pages 9870.
Crossref
Crossref
Chiara Bartoli. (2022) Consumer self-concept and digitalization: what does this mean for brands?. Italian Journal of Marketing 2022:4, pages 419-437.
Crossref
Crossref
Carmen Llorente-Barroso, Olga Kolotouchkina & Ivone Ferreira. 2022. Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape. Handbook of Research on the Future of Advertising and Brands in the New Entertainment Landscape
367
383
.
Liron Simatzkin-Ohana & Paul Frosh. (2022) From user-generated content to a user-generated aesthetic: Instagram, corporate vernacularization, and the intimate life of brands. Media, Culture & Society 44:7, pages 1235-1254.
Crossref
Crossref
Jessica Lichy & Wilson Ng. (2022) Digital disruption in a state-controlled ecosystem: A sociomaterial perspective of public use of the internet under China's Social Credit System. Technological Forecasting and Social Change 183, pages 121948.
Crossref
Crossref
Ovidiu‐Ioan Moisescu, Ioana Dan & Oana‐Adriana Gică. (2021) An examination of personality traits as predictors of electronic word‐of‐mouth diffusion in social networking sites. Journal of Consumer Behaviour 21:3, pages 450-467.
Crossref
Crossref
Charitha Harshani Perera, Rajkishore Nayak & Long Van Thang NguyenCharitha Harshani Perera, Rajkishore Nayak & Long Van Thang Nguyen. 2022. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions. Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions
25
113
.
Yuhosua Ryoo, Yongjun Sung & Inna Chechelnytska. (2020) What makes materialistic consumers more ethical? Self-benefit vs. other-benefit appeals. Journal of Business Research 110, pages 173-183.
Crossref
Crossref
Marlini Bakri, Jayne Krisjanous & James E. Richard. (2020) Decoding service brand image through user-generated images. Journal of Services Marketing 34:4, pages 429-442.
Crossref
Crossref
Sony Kusumasondjaja. (2019) Exploring the role of visual aesthetics and presentation modality in luxury fashion brand communication on Instagram. Journal of Fashion Marketing and Management: An International Journal 24:1, pages 15-31.
Crossref
Crossref