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International Journal of Advertising
The Review of Marketing Communications
Volume 36, 2017 - Issue 6: Marketing Communications in Latin America
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Articles

Creativity identity in Colombia: the advertising creatives’ perspective

David RocaFacultat de Ciències de la Comunicació, Universitat Autònoma de Barcelona, Bellaterra, SpainCorrespondence[email protected]
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,
Bradley WilsonFacultad de Administración, Universidad de Los Andes, Bogota, Colombia;School of Media and Communication, RMIT University, Melbourne, Australia;Department of Services Management, University of Bayreuth, Bayreuth, GermanyView further author information
,
Andres BarriosFacultad de Administración, Universidad de Los Andes, Bogota, ColombiaView further author information
&
Omar Muñoz-SánchezFacultad de Publicidad, Universidad Pontificia Bolivariana, Medellín, ColombiaView further author information
Pages 831-851 | Received 20 Mar 2016, Accepted 01 Aug 2017, Published online: 19 Sep 2017

Citations (9)

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Read on this site (5)

Saraí Meléndez-Rodríguez & David Roca. (2023) Sick of awards: hidden costs of signaling for advertising creatives. International Journal of Advertising 42:8, pages 1295-1314.
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Saraí Meléndez-Rodríguez & David Roca. (2023) How loud does the Lion roar?: Awards as signals of quality for advertising creatives. Journal of Marketing Communications 0:0, pages 1-17.
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Julie Bilby, Scott Koslow & Sheila L. Sasser. (2023) Fear in Adland: How Client Risk Aversion and Agency Clientelism Limit the Development of Great Creative Campaigns. Journal of Advertising 52:1, pages 57-74.
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Paul M. Collier, Michael T. Ewing & Holly B. Cooper. (2021) Balancing creativity and organisational performance in an advertising agency network: A case study. Journal of Marketing Communications 27:8, pages 840-864.
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Douglas West, Scott Koslow & Mark Kilgour. (2019) Future Directions for Advertising Creativity Research. Journal of Advertising 48:1, pages 102-114.
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Articles from other publishers (4)

Andres Barrios & Burcu Sezen. 2022. Handbook of Research on Global Perspectives on International Advertising. Handbook of Research on Global Perspectives on International Advertising 40 49 .
Heather Round. 2021. Organizing Creativity in the Innovation Journey. Organizing Creativity in the Innovation Journey 207 228 .
Omar Muñoz Sánchez. (2021) Potenciando la creatividad en lo social Una perspectiva holística en medio de circunstancias complejas. Comunicación:45, pages 5-12.
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Jina Mao & Yan Shen. (2020) Identity as career capital: enhancing employability in the creative industries and beyond. Career Development International 25:2, pages 186-203.
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