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International Journal of Advertising
The Review of Marketing Communications
Volume 38, 2019 - Issue 1
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Articles

Product placement as leveraged marketing communications: the role of wishful identification, brand trust, and brand buying behaviours

Heather ShoenbergerSchool of Journalism and Communication, University of Oregon, Eugene, OR, USACorrespondence[email protected]
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Eunjin (Anna) KimMeadows School of Arts, Temerlin Advertising Institute, Southern Methodist University, Dallas, TX, USAView further author information
Pages 50-66 | Received 16 Aug 2016, Accepted 04 Sep 2017, Published online: 16 Nov 2017

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Raquel Soares, Juan Liu, Tingting (Christina) Zhang, Can Lu & Yunying (Susan) Zhong. (2024) How Does Credibility Matter? Proposing and Validating a Framework for the Credibility of Live Streamers in the Gaming Industry. Services Marketing Quarterly 45:1, pages 83-104.
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Sophia Mueller, Cynthia R. Morton, Benjamin K. Johnson, Bhakti Sharma & Jon D. Morris. (2023) Like the dad in the ad: Testing a conceptual model for new fathers’ responses to dadvertisements. International Journal of Advertising 42:3, pages 488-517.
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Xiaofan Wei, Huan Chen, Artemio Ramirez, Yongwoog Jeon & Yao Sun. (2022) Influencers As Endorsers and Followers As Consumers: Exploring the Role of Parasocial Relationship, Congruence, and Followers’ Identifications on Consumer–Brand Engagement. Journal of Interactive Advertising 22:3, pages 269-288.
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Widya Paramita & Felix Septianto. (2021) The benefits and pitfalls of humblebragging in social media advertising: the moderating role of the celebrity versus influencer. International Journal of Advertising 40:8, pages 1294-1319.
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Alexander Hudson Beare & Robert Boucaut. (2024) Positive masculinity or toxic positivity? Apple TV+’s Ted Lasso as a capitalist utopia . Critical Studies in Television: The International Journal of Television Studies.
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Shiyun Tian, Su Yeon Cho, Xiaofeng Jia, Ruoyu Sun & Wanhsiu Sunny Tsai. (2023) Antecedents and outcomes of Generation Z consumers’ contrastive and assimilative upward comparisons with social media influencers. Journal of Product & Brand Management 32:7, pages 1046-1062.
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Thi Cam Tu Dinh, Mengqi Wang & Yoonjae Lee. (2023) How Does the Fear of Missing Out Moderate the Effect of Social Media Influencers on Their Followers’ Purchase Intention?. SAGE Open 13:3.
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Peilin Zhang, Chih-Wei (Fred) Chao, Raymond Chiong, Najmul Hasan, Hussain M. Aljaroodi & Feng Tian. (2023) Effects of in-store live stream on consumers’ offline purchase intention. Journal of Retailing and Consumer Services 72, pages 103262.
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Tanyatip Kharuhayothin & Yupin Patarapongsant. 2023. Fashion Marketing in Emerging Economies Volume I. Fashion Marketing in Emerging Economies Volume I 77 108 .
Ritu Srivastava & Parul Gupta. (2021) Research on unhealthy food and beverages advertising targeting children: Systematic literature review and directions for future research. Australian Journal of Management 47:4, pages 749-772.
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Mohammad Abu Nasir Rakib, Hyo Jung Chang & Robert Paul Jones. (2022) Effective Sustainability Messages Triggering Consumer Emotion and Action: An Application of the Social Cognitive Theory and the Dual-Process Model. Sustainability 14:5, pages 2505.
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Natalia Vila-López & Ines Kuster-Boluda. (2021) Product Placement Bibliometric Study: Generic Journals Versus Specific-Communication Journals. International Journal of Business Communication, pages 232948842110558.
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Linh Ha Le & Murat Hancer. (2021) Using social learning theory in examining YouTube viewers’ desire to imitate travel vloggers. Journal of Hospitality and Tourism Technology 12:3, pages 512-532.
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Guiling Xia, Zhaoling Qin & Jiheng Hu. 2021. Proceedings of the Fifteenth International Conference on Management Science and Engineering Management. Proceedings of the Fifteenth International Conference on Management Science and Engineering Management 715 723 .
Lixia Hu, Qingfei Min, Shengnan Han & Zhiyong Liu. (2020) Understanding followers’ stickiness to digital influencers: The effect of psychological responses. International Journal of Information Management 54, pages 102169.
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Joon Soo Lim, Min-Ji Choe, Jun Zhang & Ghee-Young Noh. (2020) The role of wishful identification, emotional engagement, and parasocial relationships in repeated viewing of live-streaming games: A social cognitive theory perspective. Computers in Human Behavior 108, pages 106327.
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