Citations (59)
Keep up to date with the latest research on this topic with citation updates for this article.
Read on this site (13)
Benjamin E. Borenstein & Charles R. Taylor. (2024) The effects of targeted digital advertising on consumer welfare. Journal of Strategic Marketing 32:3, pages 317-332.
Read now
Read now
Sheli Smith, Caroline J Oates & Fraser McLeay. (2024) Slimy tactics: the covert commercialisation of child-targeted content. Journal of Strategic Marketing 32:3, pages 304-316.
Read now
Read now
Laurien Desimpelaere, Liselot Hudders & Dieneke Van de Sompel. (2024) Children’s Hobbies as Persuasive Strategies: The Role of Literacy Training in Children’s Responses to Personalized Ads. Journal of Advertising 53:1, pages 70-85.
Read now
Read now
Femke Loose, Liselot Hudders, Ini Vanwesenbeeck & Steffi De Jans. (2023) Preschoolers and Advertising: A Systematic Literature Review and Future Research Agenda on the Effects of Advertising on Preschool Children. Journal of Advertising 52:3, pages 439-455.
Read now
Read now
Esther Rozendaal & Moniek Buijzen. (2023) Children’s vulnerability to advertising: an overview of four decades of research (1980s–2020s). International Journal of Advertising 42:1, pages 78-86.
Read now
Read now
Lauren Gurrieri, Linda Tuncay Zayer & Catherine A. Coleman. (2022) Transformative Advertising Research: Reimagining the Future of Advertising. Journal of Advertising 51:5, pages 539-556.
Read now
Read now
Eric E Rasmussen, Rachel E. Riggs & Willow S. Sauermilch. (2022) Kidfluencer exposure, materialism, and U.S. tweens’ purchase of sponsored products. Journal of Children and Media 16:1, pages 68-77.
Read now
Read now
Rhianne W. Hoek, Esther Rozendaal, Hein T. van Schie & Moniek Buijzen. (2022) Inhibitory control moderates the relation between advertising literacy activation and advertising susceptibility. Media Psychology 25:1, pages 51-81.
Read now
Read now
Rhianne W. Hoek, Esther Rozendaal, Hein T. van Schie & Moniek Buijzen. (2021) Development and testing of the advertising literacy activation task: an indirect measurement instrument for children aged 7-13 years old. Media Psychology 24:6, pages 814-846.
Read now
Read now
Jonathan Ross Gilbert, Marla B. Royne Stafford, Daniel A. Sheinin & Kathrynn Pounders. (2021) The dance between darkness and light: a systematic review of advertising’s role in consumer well-being (1980–2020). International Journal of Advertising 40:4, pages 491-528.
Read now
Read now
May O. Lwin, Andrew Z. H. Yee, Jerrald Lau, Janelle S. Ng, Jocelin Y. Lam, Ysa Marie Cayabyab, Shelly Malik & K. Vijaya. (2020) A macro-level assessment of introducing children food advertising restrictions on children’s unhealthy food cognitions and behaviors. International Journal of Advertising 39:7, pages 990-1011.
Read now
Read now
Tong (Tony) Bao, Tung-lung Steven Chang, Alex Jiyoung Kim & Sue H. Moon. (2019) The characteristics and business impact of children’s electronic word of mouth in marketing communications. International Journal of Advertising 38:5, pages 731-759.
Read now
Read now
Michelle R. Nelson. (2018) Research on Children and Advertising Then and Now: Challenges and Opportunities for Future Research. Journal of Advertising 47:4, pages 301-308.
Read now
Read now
Articles from other publishers (46)
Ulla-Maija Sutinen, Roosa Luukkonen & Elina Närvänen. (2023) “Tag a person who loves candy” – sociocultural approach to unhealthy food marketing to adolescents in social media. Young Consumers 25:2, pages 211-225.
Crossref
Crossref
Aysen Bakir, Jessica Castonguay & Jeffrey G. Blodgett. (2023) Do female adolescents respond better to thin or plus-size ad characters?. Journal of Consumer Marketing 41:1, pages 23-35.
Crossref
Crossref
Ini Vanwesenbeeck, Michelle Bouw, Nadine van der Waal, Bram Uyttenhove, Emmelyn Croes & Frans Folkvord. 2024. Advertising Literacy for Young Audiences in the Digital Age. Advertising Literacy for Young Audiences in the Digital Age
99
116
.
Erika Fernández-Gómez, Jesús Segarra-Saavedra & Araceli Castelló-Martínez. 2024. Advertising Literacy for Young Audiences in the Digital Age. Advertising Literacy for Young Audiences in the Digital Age
15
33
.
Erika Fernández-Gómez & Beatriz Feijoo. 2024. Advertising Literacy for Young Audiences in the Digital Age. Advertising Literacy for Young Audiences in the Digital Age
1
14
.
Jelena Filipovic. (2023) Television food ads aimed at children in South-Eastern Europe: Cultural outlook and implications. Journal of Retailing and Consumer Services 75, pages 103472.
Crossref
Crossref
S. Lianbiaklal & Varisha Rehman. (2023) Revisiting 42 Years of literature on food marketing to children: A morphological analysis. Appetite 190, pages 106989.
Crossref
Crossref
Aytuğ MERMER ÜZÜMLÜ & Faruk GÜVEN. (2023) Bir Dijital Pazarlama Segmenti Olarak Çocuklar: YouTubeChildren As a Digital Marketing Segment: YouTube. Gaziantep University Journal of Social Sciences 22:2, pages 550-564.
Crossref
Crossref
Erika Fernández-Gómez, Jesús Segarra-Saavedra & Beatriz Feijoo. (2023) Alfabetización publicitaria y menores. Revisión bibliográfica a partir de la Web of Science (WOS) y Scopus (2010-2022). Revista Latina de Comunicación Social:81, pages 1-22.
Crossref
Crossref
Stephan G.H. Meyerding & Jasmin D. Marpert. (2023) Modern pied pipers: Child social media influencers and junk food on YouTube – A study from Germany. Appetite 181, pages 106382.
Crossref
Crossref
Philine Drake. 2023. Verbraucherforschung zwischen Empowerment und Verletzlichkeit. Verbraucherforschung zwischen Empowerment und Verletzlichkeit
127
140
.
Jessica Packer, Helen Croker, Anne-Lise Goddings, Emma J. Boyland, Claire Stansfield, Simon J. Russell & Russell M. Viner. (2022) Advertising and Young People’s Critical Reasoning Abilities: Systematic Review and Meta-analysis. Pediatrics 150:6.
Crossref
Crossref
Ritu Srivastava & Parul Gupta. (2021) Research on unhealthy food and beverages advertising targeting children: Systematic literature review and directions for future research. Australian Journal of Management 47:4, pages 749-772.
Crossref
Crossref
Sharuti Choudhary & Subhadip Roy. (2022) The changing portrayal of children in Indian advertisements: a comparative study of the three decades. Young Consumers 23:4, pages 570-586.
Crossref
Crossref
Eva Winzer, Brigitte Naderer, Simeon Klein, Leah Lercher & Maria Wakolbinger. (2022) Promotion of Food and Beverages by German-Speaking Influencers Popular with Adolescents on TikTok, YouTube and Instagram. International Journal of Environmental Research and Public Health 19:17, pages 10911.
Crossref
Crossref
Ozge Sigirci, A. Ercan Gegez, Hilal Aytimur & E. Eser Gegez. (2022) Children in marketing: A review, synthesis and research agenda. International Journal of Consumer Studies 46:5, pages 1594-1639.
Crossref
Crossref
Yong Guo & Chan Zhong. (2022) Motion Capture Technology and Its Applications in Film and Television Animation. Advances in Multimedia 2022, pages 1-10.
Crossref
Crossref
Beatriz Feijoo & Charo Sádaba. (2022) Specificities Introduced by Mobile Phones in the Relationship Between Children and Commercial Content. Online Journal of Communication and Media Technologies 12:4, pages e202227.
Crossref
Crossref
Katherine Tomaino Fraser, Rositsa T. Ilieva, Charita Johnson James, Valerie Peter Chong, Sarah Shapiro, Craig Willingham, Calpurnyia Roberts & Nicholas Freudenberg. (2022) Use of environmental scan to assess density, content, and variation of predatory food and beverage marketing in New York City. Health & Place 76, pages 102843.
Crossref
Crossref
Hannah Forde, Emma J Boyland, Peter Scarborough, Richard Smith, Martin White & Jean Adams. (2022) Exploring the potential impact of the proposed UK TV and online food advertising regulations: a concept mapping study. BMJ Open 12:6, pages e060302.
Crossref
Crossref
Oscar Robayo-Pinzon, Sandra Rojas-Berrio, Patricia Núñez-Gómez, Blanca Miguélez-Juan & Ligia García-Béjar. (2021) Parents’ literacy on mobile advertising aimed at children: a cross - cultural approach. Young Consumers 23:2, pages 255-281.
Crossref
Crossref
Bahar TAŞAR & Seda SAKARYA. (2022) Çocukların Reklam Okuryazarlığı Ölçeği’nin geçerlik ve güvenirlik çalışmasıThe study of reliability and validity of The Children’s Advertising Literacy Scale. International Journal of Social Sciences and Education Research 8:2, pages 184-197.
Crossref
Crossref
Yi Wang & Yidong Cheng. (2022) The Application of the Combination of Virtual and Reality in the Film Space Performance. Wireless Communications and Mobile Computing 2022, pages 1-12.
Crossref
Crossref
Yidong Cheng & Yi Wang. (2022) Movie Special Effects Processing Based on Computer Imaging Technology. Scientific Programming 2022, pages 1-11.
Crossref
Crossref
Johannes Beckert. 2022. Schlüsselwerke der Werbeforschung. Schlüsselwerke der Werbeforschung
247
259
.
Alice Binder. 2022. Schlüsselwerke der Werbeforschung. Schlüsselwerke der Werbeforschung
225
233
.
Meda Mucundorfeanu & Delia Cristina Balaban. 2022. Schlüsselwerke der Werbeforschung. Schlüsselwerke der Werbeforschung
201
210
.
Ines Katrin Spielvogel. (2021) A Path Toward a More Understandable Advertising Disclosure for Children. MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung 43, pages 97-126.
Crossref
Crossref
Brigitte Naderer, Nils S. Borchers, Ruth Wendt & Thorsten Naab. (2021) Editorial: Advertising Literacy. MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung 43, pages i-vi.
Crossref
Crossref
Beatriz Feijoo, Simón Bugueño, Charo Sádaba & Aurora García-González. (2021) Parents' and children's perception on social media advertising. Comunicar 29:67, pages 99-109.
Crossref
Crossref
Kevser Zeynep Meral. 2021. Multidisciplinary Approaches to Ethics in the Digital Era. Multidisciplinary Approaches to Ethics in the Digital Era
166
182
.
Ritu Mehta & Apoorva Bharadwaj. (2021) Food advertising targeting children in India: Analysis and implications. Journal of Retailing and Consumer Services 59, pages 102428.
Crossref
Crossref
Brigitte Naderer. (2020) Advertising Unhealthy Food to Children: on the Importance of Regulations, Parenting Styles, and Media Literacy. Current Addiction Reports 8:1, pages 12-18.
Crossref
Crossref
Beatriz Feijoo-Fernández, Charo Sádaba-Chalezquer & Simón Bugueño-Ipinza. (2020) Anuncios entre vídeos, juegos y fotos. Impacto publicitario que recibe el menor a través del teléfono móvil. El profesional de la información.
Crossref
Crossref
Oh-Ryeong Ha, Haley J. Killian, Ann M. Davis, Seung-Lark Lim, Jared M. Bruce, Jarrod J. Sotos, Samuel C. Nelson & Amanda S. Bruce. (2020) Promoting Resilience to Food Commercials Decreases Susceptibility to Unhealthy Food Decision-Making. Frontiers in Psychology 11.
Crossref
Crossref
Gloria Jiménez-Marín, Paloma Sanz-Marcos & Rodrigo Elías Zambrano. (2020) Uso de smartphones en la infancia y seguimiento del Código PAOS por parte de anunciantes de alimentación.. Revista de Comunicación y Salud 10:3, pages 53-72.
Crossref
Crossref
Frans Folkvord, Elze Roes & Kirsten Bevelander. (2020) Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions. BMC Public Health 20:1.
Crossref
Crossref
Haiming Hang & Cui-Lin Zhang. (2020) Regulatory fit/nonfit and in-game advertising effectiveness on children. Young Consumers 21:4, pages 451-461.
Crossref
Crossref
Laras Sekarasih. 2020. The International Encyclopedia of Media Psychology. The International Encyclopedia of Media Psychology
1
11
.
Esther Rozendaal & Bernd Figner. (2020) Effectiveness of a School-Based Intervention to Empower Children to Cope With Advertising. Journal of Media Psychology 32:3, pages 107-118.
Crossref
Crossref
Xi Y. Leung, Jiaying Lyu & Billy Bai. (2020) A fad or the future? Examining the effectiveness of virtual reality advertising in the hotel industry. International Journal of Hospitality Management 88, pages 102391.
Crossref
Crossref
Frans Folkvord & Manouk de Bruijne. (2020) The Effect of the Promotion of Vegetables by a Social Influencer on Adolescents’ Subsequent Vegetable Intake: A Pilot Study. International Journal of Environmental Research and Public Health 17:7, pages 2243.
Crossref
Crossref
Rhianne W. Hoek, Esther Rozendaal, Hein T. van Schie, Eva A. van Reijmersdal & Moniek Buijzen. (2020) Testing the Effectiveness of a Disclosure in Activating Children’s Advertising Literacy in the Context of Embedded Advertising in Vlogs. Frontiers in Psychology 11.
Crossref
Crossref
Mira Mayrhofer, Brigitte Naderer & Alice Binder. (2019) Unhealthy Fun: Food and Beverage References in Comedy Series. Journalism & Mass Communication Quarterly 97:1, pages 257-277.
Crossref
Crossref
Jennifer Norman, Bridget Kelly, Anne-T. McMahon, Emma Boyland, Kathy Chapman & Lesley King. (2020) Remember Me? Exposure to Unfamiliar Food Brands in Television Advertising and Online Advergames Drives Children’s Brand Recognition, Attitudes, and Desire to Eat Foods: A Secondary Analysis from a Crossover Experimental-Control Study with Randomization at the Group Level. Journal of the Academy of Nutrition and Dietetics 120:1, pages 120-129.
Crossref
Crossref
Pieter De Pauw, Verolien Cauberghe & Liselot Hudders. (2018) Taking Children’s Advertising Literacy to a Higher Level: A Multilevel Analysis Exploring the Influence of Parents, Peers, and Teachers. Communication Research 46:8, pages 1197-1221.
Crossref
Crossref